THE GLOBAL-E
US CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Discover key insights into the behaviors and preferences of cross-border online shoppers in the US market.

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Why do online consumers in the US buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Price, variety, and quality are the main reasons US consumers buy from an overseas website.
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The impact of social media on US cross-border online shoppers

How do US consumers use social media to discover and connect with brands outside their domestic market?

85% of respondents purchased from a brand because they engaged with it on social media. 70% of them did so via Instagram.
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Preferences of US cross-border ecommerce shoppers

What products are popular, where do they buy them, and how do they prefer to purchase?

Apparel and footwear is the top category for cross-border online purchases across all age groups; 62% of consumers aged 16-24 said they buy clothes, shoes, and accessories outside their market.
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Interested in a specific market?

Explore our country reports:

23.4241

53.8478

46.2276

2.2137

35.8617

104.1954

51.7613

-0.50801

-26.05614

136.624

38.9072

-77.0369

About the report

9000 cross-border online shoppers across 9 global markets

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THE GLOBAL-E US CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT