Marketing Operation Manager

Team:
Marketing

Build and maintain reporting dashboards to measure performance and generate actionable insights  Develop and implement audience segmentation strategies to improve targeting, personalization, and engagement  Global-e (Nasdaq: GLBE) is the world’s leading platform for global direct-to-consumer e-commerce, enabling brands and retailers to seamlessly sell worldwide, delivering localized experiences across markets. Trusted by some of the world’s most recognized brands including Adidas, Alo Yoga, Logitech, Hugo Boss, Marc Jacobs, and Victoria’s Secret, we operate on a massive global scale through dynamic teams across North America, EMEA, and APAC. 

Our technology-based end-to-end solution combines advanced localization capabilities, streamlined global operations and extensive big-data analytics, covering everything merchants need to scale worldwide. 

We’re a fast-moving, highly collaborative company where innovation, creativity, ownership, and impact are part of everyday work. 


About the Role:

We’re looking for a Marketing Operations Manager to support and optimize our marketing automation ecosystem (HubSpot), segmentation, reporting, and website infrastructure (WordPress). 

This role plays a key part in enabling scalable marketing operations by connecting strategy, technology, and execution across teams. You will own and optimize newsletter programs, campaigns, and nurture flows to drive customer engagement and business impact. 

You will also manage and improve our website experience, support lead generation processes, optimize data flows, and collaborate closely with cross-functional teams across Global-e. 


Responsibilities:

  • Own the execution and optimization of newsletter programs as a core marketing channel. 
  • Manage and optimize marketing automation platforms (e.g., HubSpot) to support scalable campaign execution. 
  • Build and support lifecycle marketing initiatives, including campaigns, newsletters, and nurture programs.  
  • Ensure seamless lead flow across systems, from capture through to handoff to sales.  
  • Set up and maintain lead capture integrations across multiple channels, including website (WordPress) . 
  • Manage and optimize WordPress pages, forms, and integrations to support marketing initiatives and lead generation.  
  • Support and execute data enrichment strategies using internal and external sources.  
  • Maintain high standards of data accuracy, consistency, and scalable system structures.  
  • Build and maintain reporting dashboards to measure performance and generate actionable insights.  
  • Collaborate cross-functionally to translate business needs into effective marketing operations solutions.  
  • Identify opportunities to leverage AI and automation to improve efficiency and performance.
Requirements:
  • 3–5 years of experience in Marketing Operations, Lifecycle Marketing, Marketing Automation within a B2B environment. 
  • Hands-on experience with CRM systems and marketing automation platforms (e.g., HubSpot). 
  • Experience managing newsletter programs, lifecycle campaigns, segmentation, and campaign execution  
  • Familiarity with marketing data, integrations, and lead management processes  
  • Hands-on experience with WordPress, including managing and optimizing web pages, forms, and integrations  
  • Ability to combine strategic thinking with hands-on execution  
  • Experience or interest in leveraging AI tools in marketing or operations  
  • Strong project management and organizational skills  
  • Excellent communication and collaboration skills across teams  
  • High attention to detail with a focus on data accuracy and process scalability 
Not an employee at Global-e