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The popular fashion brand increases international ecommerce conversion rate by 158%

Before partnering with Global-e we were struggling to match our international offering to the wants and needs of our international clientele. We understood that there is no one-size fits all proposition when it comes to selling to global markets, and that in order to grow sales while keeping or increasing our margins and profitability, we needed an advanced ecommerce approach, that is backed by data, knowledge and expertise. Global-e offers all of this and more. Not only do they enable us to enhance our localization capabilities, but their vast experience, market insights and tailored approach to building the best proposition for our brand and our customers is what has allowed us to boost our global online business and achieve such impressive growth in such a short space of time.

Katy Riley Director, E-Commerce & Digital Strategy, For Love & Lemons

Within the first year of partnering with Global-e, For Love & Lemons increased its international order numbers by 297%

The Challenge

Popular female fashion brand For Love & Lemons (FL&L) was aware of its international potential, selling across the world from its website as well as via various online resellers, department stores and boutiques. With such a huge global demand, the brand was looking to improve its direct-to-consumer (DTC) offering and grow its international business. FL&L had previously worked with a solution provider which enabled some webstore localization, however it had no language localization, was difficult to customise and heavy JavaScript coding slowed down the brand’s website. FL&L also lacked guidance, support and market best practices to optimise its proposition to meet the local preferences of its international customers. This meant the brand had to create individual strategies for each market, then deploy, test and monitor them over time to assess the effectiveness of each strategy to enhance conversion rates. This lengthy process hindered FL&L’s global growth potential and stood in the way of the brand achieving its international business KPIs.

FL&L was in search of a cross-border ecommerce partner to help drive its growth ambitions. This strategic partner would leverage its wealth of experience in global online trading, and provide FL&L with cutting-edge localization capabilities, data-backed local market insights and best practice recommendations to effectively optimise each market proposition while maintaining profit margins, KPI metrics and increased conversion rates.

Finally, it was important that the solution provider would work with FL&L to create a strategy in line with its business goals, enabling the brand to quickly launch a fully optimised proposition across all destinations, without high setup fees, long testing cycles and demands on internal resources to predict market settings.

The Solution

In order to grow its international DTC ecommerce business, FL&L chose to upgrade and partner with Global-e, the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border ecommerce.

With Global-e, FL&L can now provide shoppers in more than 200 destinations worldwide with an optimised shopping experience that is localised and tailored to the unique characteristics of each market. FL&L’s international offering is expertly guided by Global-e’s dedicated Success Management team who work closely with the brand to configure the proposition for each market using unique market insights and vertical best practice recommendations, all while aligning with FL&L’s business strategy and KPIs. Globale’s insights and recommendations are generated by big-data best practice business intelligence models which are based on millions of transactions across hundreds of brands, retailer verticals, peer groups and international markets. FL&L can now offer its international customers an advanced localised experience including:

  • Localised messaging – Customizable messaging for each market to promote key marketing messages such as free express delivery, easy returns and the guarantee of no extra fees upon delivery. Supported in 30+ languages throughout the purchase journey.
  • Local pricing in local currencies – Product pricing is set per market according to the merchant’s business strategy and is rounded according to local market convention. 100+ settlement currencies are supported.
  • Multilingual one-step checkout page – Supported in 30+ languages, allowing shoppers to complete their purchase in their preferred language.
  • Guaranteed landed cost – A flexible approach based on Global-e’s data-driven best practice recommendations, with capabilities to offer:
    – Prices inclusive of all taxes and duties and informing customers that no additional costs will be added to their purchase
    – Prices inclusive of duties with taxes displayed at the checkout with the option to prepay
    – All taxes and duties displayed at the checkout with the option to prepay for a guaranteed landed cost
  • A wide variety of local and alternative payment options – More than 150 payment methods are supported including the most commonly used methods in each market such as online payment options and buy now-pay later. With Global-e’s best-in-class AI based fraud prevention solution FL&L can now maximise its international acceptance rates.
  • Competitive shipping offering – The brand now offers free express shipping on all orders, following vertical best practices and the brand’s international strategy.
  • Transparent and easy returns process – Prepaid returns at a fixed price.

The Success Management team monitor FL&L’s performance across markets, ensuring that any changes in market conditions and regulations are reflected in the brand’s offering. They also offer insights and suggestions for further growth opportunities and assist FL&L to implement any changes.

The Success Management team monitor FL&L’s performance across markets, ensuring that any changes in market conditions and regulations are reflected in the brand’s offering.

The Results

Within just one year since partnering with Global-e, FL&L has seen impressive growth in its international D2C business. By tailoring and optimizing its offering per market, including pricing strategy, shipping and tax and duty proposition, FL&L has been able to increase international order numbers by 297% YoY, with a 158% YoY increase in conversion rate, contributing to an impressive 162% YoY international revenue growth.

FL&L has seen remarkable growth in its key markets, including Australia, Canada and the UK. In Canada, FL&L has seen impressive growth since implementing a new tax and duty strategy. Based on Global-e’s data-driven recommendation, the brand now includes all duties within its product pricing, presenting local sales tax at the checkout. This gives Canadian customers the same shopping experience that they expect from domestic websites and has contributed to an increase of 78% YoY in conversion rates in the market and a 250% YoY increase in order numbers. In Australia and the UK, FL&L can now present its shoppers with browsing prices inclusive of local taxes and duties when applicable, tailoring the shopping experience to be in line with the domestic shopping experience to optimise conversion rates and sales.

Through tailoring and optimizing its offering FL&L has also achieved significant growth in leading European markets. For example, Germany has become a top five market for the brand, following a 698% YoY increase in conversion rate which has contributed to four figure growth in order numbers from the market. France has also advanced as a top five market for FL&L, with a 113% YoY increase in conversion rate.

Since implementing Global-e’s cross-border ecommerce solution, FL&L has also successfully grown sales and revenues in additional markets that have become top markets for the brand.

 

Right from the get-go Global-e’s platform and their dedicated Success Management team have helped us to create an optimised shopping experience for our international clients, which gave us instant results. Working in partnership with Global-e allows us to react quickly to changes in customer demands, market conditions and our own business strategies. The flexibility and support to constantly optimise our international offering continues to drive our results and is what enables us to meet our KPIs. Global-e truly are ecommerce experts and their knowledge and guidance is second to none.

Katy Riley Director, E-Commerce & Digital Strategy, For Love & Lemons

For Love and Lemons

For Love & Lemons, the Los Angeles based fashion brand founded by childhood friends Laura Hall and Gillian Rose Kern, prides itself on being a woman-led female fashion brand based on the concepts of female camaraderie, love and compassion for all. The brand’s values centre around innovation, curiosity and freethinking fearlessness, guiding their garment designs that exude confidence, femininity and individuality.

Within the first year of partnering with Global-e, For Love & Lemons increased its international order numbers by 297%

For Love and Lemons

For Love & Lemons, the Los Angeles based fashion brand founded by childhood friends Laura Hall and Gillian Rose Kern, prides itself on being a woman-led female fashion brand based on the concepts of female camaraderie, love and compassion for all. The brand’s values centre around innovation, curiosity and freethinking fearlessness, guiding their garment designs that exude confidence, femininity and individuality.

The Challenge

Popular female fashion brand For Love & Lemons (FL&L) was aware of its international potential, selling across the world from its website as well as via various online resellers, department stores and boutiques. With such a huge global demand, the brand was looking to improve its direct-to-consumer (DTC) offering and grow its international business. FL&L had previously worked with a solution provider which enabled some webstore localization, however it had no language localization, was difficult to customise and heavy JavaScript coding slowed down the brand’s website. FL&L also lacked guidance, support and market best practices to optimise its proposition to meet the local preferences of its international customers. This meant the brand had to create individual strategies for each market, then deploy, test and monitor them over time to assess the effectiveness of each strategy to enhance conversion rates. This lengthy process hindered FL&L’s global growth potential and stood in the way of the brand achieving its international business KPIs.

FL&L was in search of a cross-border ecommerce partner to help drive its growth ambitions. This strategic partner would leverage its wealth of experience in global online trading, and provide FL&L with cutting-edge localization capabilities, data-backed local market insights and best practice recommendations to effectively optimise each market proposition while maintaining profit margins, KPI metrics and increased conversion rates.

Finally, it was important that the solution provider would work with FL&L to create a strategy in line with its business goals, enabling the brand to quickly launch a fully optimised proposition across all destinations, without high setup fees, long testing cycles and demands on internal resources to predict market settings.

The Solution

In order to grow its international DTC ecommerce business, FL&L chose to upgrade and partner with Global-e, the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border ecommerce.

With Global-e, FL&L can now provide shoppers in more than 200 destinations worldwide with an optimised shopping experience that is localised and tailored to the unique characteristics of each market. FL&L’s international offering is expertly guided by Global-e’s dedicated Success Management team who work closely with the brand to configure the proposition for each market using unique market insights and vertical best practice recommendations, all while aligning with FL&L’s business strategy and KPIs. Globale’s insights and recommendations are generated by big-data best practice business intelligence models which are based on millions of transactions across hundreds of brands, retailer verticals, peer groups and international markets. FL&L can now offer its international customers an advanced localised experience including:

  • Localised messaging – Customizable messaging for each market to promote key marketing messages such as free express delivery, easy returns and the guarantee of no extra fees upon delivery. Supported in 30+ languages throughout the purchase journey.
  • Local pricing in local currencies – Product pricing is set per market according to the merchant’s business strategy and is rounded according to local market convention. 100+ settlement currencies are supported.
  • Multilingual one-step checkout page – Supported in 30+ languages, allowing shoppers to complete their purchase in their preferred language.
  • Guaranteed landed cost – A flexible approach based on Global-e’s data-driven best practice recommendations, with capabilities to offer:
    – Prices inclusive of all taxes and duties and informing customers that no additional costs will be added to their purchase
    – Prices inclusive of duties with taxes displayed at the checkout with the option to prepay
    – All taxes and duties displayed at the checkout with the option to prepay for a guaranteed landed cost
  • A wide variety of local and alternative payment options – More than 150 payment methods are supported including the most commonly used methods in each market such as online payment options and buy now-pay later. With Global-e’s best-in-class AI based fraud prevention solution FL&L can now maximise its international acceptance rates.
  • Competitive shipping offering – The brand now offers free express shipping on all orders, following vertical best practices and the brand’s international strategy.
  • Transparent and easy returns process – Prepaid returns at a fixed price.

The Success Management team monitor FL&L’s performance across markets, ensuring that any changes in market conditions and regulations are reflected in the brand’s offering. They also offer insights and suggestions for further growth opportunities and assist FL&L to implement any changes.

The Success Management team monitor FL&L’s performance across markets, ensuring that any changes in market conditions and regulations are reflected in the brand’s offering.

Right from the get-go Global-e’s platform and their dedicated Success Management team have helped us to create an optimised shopping experience for our international clients, which gave us instant results. Working in partnership with Global-e allows us to react quickly to changes in customer demands, market conditions and our own business strategies. The flexibility and support to constantly optimise our international offering continues to drive our results and is what enables us to meet our KPIs. Global-e truly are ecommerce experts and their knowledge and guidance is second to none.

Katy Riley Director, E-Commerce & Digital Strategy, For Love & Lemons

The Results

Within just one year since partnering with Global-e, FL&L has seen impressive growth in its international D2C business. By tailoring and optimizing its offering per market, including pricing strategy, shipping and tax and duty proposition, FL&L has been able to increase international order numbers by 297% YoY, with a 158% YoY increase in conversion rate, contributing to an impressive 162% YoY international revenue growth.

FL&L has seen remarkable growth in its key markets, including Australia, Canada and the UK. In Canada, FL&L has seen impressive growth since implementing a new tax and duty strategy. Based on Global-e’s data-driven recommendation, the brand now includes all duties within its product pricing, presenting local sales tax at the checkout. This gives Canadian customers the same shopping experience that they expect from domestic websites and has contributed to an increase of 78% YoY in conversion rates in the market and a 250% YoY increase in order numbers. In Australia and the UK, FL&L can now present its shoppers with browsing prices inclusive of local taxes and duties when applicable, tailoring the shopping experience to be in line with the domestic shopping experience to optimise conversion rates and sales.

Through tailoring and optimizing its offering FL&L has also achieved significant growth in leading European markets. For example, Germany has become a top five market for the brand, following a 698% YoY increase in conversion rate which has contributed to four figure growth in order numbers from the market. France has also advanced as a top five market for FL&L, with a 113% YoY increase in conversion rate.

Since implementing Global-e’s cross-border ecommerce solution, FL&L has also successfully grown sales and revenues in additional markets that have become top markets for the brand.

 

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