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Paul’s Boutique, the iconic British high street brand,
saw its international revenue grow by 40% with Global-e

Working with Global-e has not only allowed us to sell in many more markets worldwide, it has transformed the way our international customers shop with us by providing them with an optimized and fully localized online shopping experience.

Hannah Maddock Ecommerce Manager, Paul’s Boutique

Only a year after Paul’s Boutique partnered with Global-e, the leading cross-border ecommerce solution provider, the number of international orders has grown by 56%. International revenue has increased by 40% and now accounts for 50-60% of its weekly revenue.

The Challenge

Paul’s Boutique, the leading accessories brand, was looking to grow its international online sales. However, international conversion rates were hampered by typical ecommerce cross-border barriers such as high shipping rates, no tax and duty prepayment option at checkout, and only a limited number of supported currencies and payment methods.

Management was looking for an efficient and cost-effective solution that would help deliver international customers the same excellent shopping experience it provides its domestic customers and drive sales outside the UK.

The Solution

In order to address these international growth challenges, Paul’s Boutique partnered with Global-e, the leading provider of comprehensive cross-border ecommerce solutions.

Global-e’s advanced localisation capabilities, paired with an agile and flexible approach and profound local markets knowledge and insights, enabled Paul’s Boutique to seamlessly expand the brand’s market to over 200 destinations worldwide.

After a short and smooth implementation process, Paul’s Boutique was immediately able to provide overseas customers a fully localised shopping experience, enabling them to:

  • Browse and buy in their local currency – over 95 currencies are supported
  • Pay in their preferred payment method – more than 50 local and alternative payment methods are supported and presented depending on the shopper’s country
  • Pre-pay all duties and taxes at checkout – guaranteed calculation of all import duties and taxes to prevent any unpleasant surprises for the customer upon delivery
  • Checkout in their own language – multi-lingual checkout with more than 16 languages
  • Enjoy multiple shipping options at attractive rates
  • Local returns in key locations

After a short and smooth implementation process, Paul’s Boutique was immediately able to provide overseas customers a fully localised shopping experience.

The Results

Since the launch of Global-e’s solution, Paul’s Boutique has experienced substantial global growth: the brand has an active presence in over 80 countries worldwide and its number of international orders has increased by 56%. The award-winning British brand has also seen a 46% increase in conversion rates from international visitors.

Within a year of implementation, Paul’s Boutique’s international revenue increased by 40% and now accounts for 50-60% of its weekly revenue.

“After a smooth and thorough on-boarding process, Global-e immediately enabled Paul’s Boutique to achieve our international ambitions. Their proprietary data set enabled us to optimise our global offering and we saw an immediate impact on our international sales figures. Given the view to Global-e’s roadmap, we are excited to take our international business to unprecedented heights.”

Hannah Maddock, Ecommerce Manager, Paul’s Boutique

About Paul’s Boutique

Paul’s Boutique was started in 2000 by Creative Director Paul Slade. Armed with his own edgy designs, Paul opened a stall in London’s Portobello Road Market, but he never could have anticipated the incredible response to his work.
The brand was quickly thrust into the spotlight and seen on the arms of celebrities like Rita Ora and Pippa Middleton. Despite its humble beginnings, Paul’s Boutique has grown to become a global brand, with bags stocked in over 20 countries and shipped all over the world.

Only a year after Paul’s Boutique partnered with Global-e, the leading cross-border ecommerce solution provider, the number of international orders has grown by 56%. International revenue has increased by 40% and now accounts for 50-60% of its weekly revenue.

About Paul’s Boutique

Paul’s Boutique was started in 2000 by Creative Director Paul Slade. Armed with his own edgy designs, Paul opened a stall in London’s Portobello Road Market, but he never could have anticipated the incredible response to his work.
The brand was quickly thrust into the spotlight and seen on the arms of celebrities like Rita Ora and Pippa Middleton. Despite its humble beginnings, Paul’s Boutique has grown to become a global brand, with bags stocked in over 20 countries and shipped all over the world.

The Challenge

Paul’s Boutique, the leading accessories brand, was looking to grow its international online sales. However, international conversion rates were hampered by typical ecommerce cross-border barriers such as high shipping rates, no tax and duty prepayment option at checkout, and only a limited number of supported currencies and payment methods.

Management was looking for an efficient and cost-effective solution that would help deliver international customers the same excellent shopping experience it provides its domestic customers and drive sales outside the UK.

The Solution

In order to address these international growth challenges, Paul’s Boutique partnered with Global-e, the leading provider of comprehensive cross-border ecommerce solutions.

Global-e’s advanced localisation capabilities, paired with an agile and flexible approach and profound local markets knowledge and insights, enabled Paul’s Boutique to seamlessly expand the brand’s market to over 200 destinations worldwide.

After a short and smooth implementation process, Paul’s Boutique was immediately able to provide overseas customers a fully localised shopping experience, enabling them to:

  • Browse and buy in their local currency – over 95 currencies are supported
  • Pay in their preferred payment method – more than 50 local and alternative payment methods are supported and presented depending on the shopper’s country
  • Pre-pay all duties and taxes at checkout – guaranteed calculation of all import duties and taxes to prevent any unpleasant surprises for the customer upon delivery
  • Checkout in their own language – multi-lingual checkout with more than 16 languages
  • Enjoy multiple shipping options at attractive rates
  • Local returns in key locations

After a short and smooth implementation process, Paul’s Boutique was immediately able to provide overseas customers a fully localised shopping experience.

“After a smooth and thorough on-boarding process, Global-e immediately enabled Paul’s Boutique to achieve our international ambitions. Their proprietary data set enabled us to optimise our global offering and we saw an immediate impact on our international sales figures. Given the view to Global-e’s roadmap, we are excited to take our international business to unprecedented heights.”

Hannah Maddock, Ecommerce Manager, Paul’s Boutique

The Results

Since the launch of Global-e’s solution, Paul’s Boutique has experienced substantial global growth: the brand has an active presence in over 80 countries worldwide and its number of international orders has increased by 56%. The award-winning British brand has also seen a 46% increase in conversion rates from international visitors.

Within a year of implementation, Paul’s Boutique’s international revenue increased by 40% and now accounts for 50-60% of its weekly revenue.

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