Global-e’s Solution to Increase International Sales Performances for the UK Leading Supplier of Land Rover Parts
LR Direct is the leading on-line supplier of genuine Land Rover spare parts and accessories.
Until 2015, LR Direct sales were highly focused in the UK and Europe, even though they were able to ship
almost anywhere in the world. Looking at the high potential in RoW markets, LR wanted to find an effective way to
increase their global reach, without significant investment. At the same time, they were looking to potentially
simplify and streamline their finance, legal and tech processes in the EU, to be able to comply with all distance
LR Direct management approached Global-e for a holistic solution to effectively remove the barriers for cross-border sales:
- A limited number of currencies and payment methods were supported
- No taxes and duties calculation and prepayment was available
- Shipping services were not cost effective
Global-e enabled LR Direct to overcome the barriers they faced for successful cross border sales with one single integration.
By implementing Global-e’s cross border solution, LR Direct were able to offer a fully localised experience to their international customers,
while reducing the complexity and simplifying processes for the LR Direct team.
As a company that sells not only to private customers, but also to businesses (such as automobile repair shops etc.),
the ability to provide a guaranteed landed cost was of utmost importance for LR Direct and had a significant impact on their international growth.
Within a year from launch, LR Direct achieved great results: over 250% growth in sales in North America,
70% in the Far East and 63% growth in total for ROW countries.
In addition, in non-EU countries in Europe, LR Direct have experienced significant sales uplifts:
164% in Switzerland, 142% in Russia and 27% in Norway.
Adding a variety of payment methods had a positive effect in markets where customers tend to use
alternative payment methods, such as Japan where JCB represents 38% of payments and where LR Direct experienced 45% growth.