How can brands and retailers drive profitable global e-commerce growth in an environment where disruption is no longer temporary but has become a part of the strategy? 

As supply chain volatility, tariffs, changing regulations, and operational complexity continue to reshape online trade, agility and scenario planning have become essential for brands pursuing international expansion. And while consumer expectations for a seamless shopping experience remain unchanged, delivering that “domestic-like” transaction to customers worldwide has become increasingly challenging. 

In this episode of The Voice of Retail, hosts Michael LeBlanc and Jim Okamura speak with Matthew Merrilees, CEO, North America at Global-e, about how brands are adapting their global e-commerce strategies to account for uncertainty, protect margins, and stay ahead. 

Topics include: 

• International e-commerce as a strategic growth pillar
  Capturing demand from shoppers worldwide and building the operational foundation to unlock e-commerce growth across markets. 

• From top-line growth to profitable global growth
  Expanding internationally in a sustainable way, while protecting margins and improving efficiency. 

• Staying agile in a rapidly changing global trade environment
  Adapting to shifting tariffs, evolving regulations, logistics disruption, and changing shopper expectations. 

• De-risking international expansion Reducing friction and complexity across the operational layers of global e-commerce. 

• The cost of turning away international traffic  
  Even though shoppers worldwide are finding them online, some brands remain hesitant to serve them, ceding ground to others who will.