How Organic Apparel Brand Pact is Navigating the International E-Commerce Market
How do you keep growing in global e-commerce when tariffs, regulations, and shopper expectations keep shifting?
Changing tariffs. Shifting trade regulations. Rising shopper expectations for a seamless experience, no matter where they’re shopping from.
Brands selling internationally have to plan for constant change.
In this episode of Total Retail Talks, Drew Cook, President and CFO at organic apparel brand Pact, joins Matthew Merrilees, CEO, North America at Global-e, for a candid conversation about what it actually takes to keep a global e-commerce business both profitable and adaptable when the landscape keeps changing.
Key Takeaways Discussed:
- Staying agile in a rapidly changing global trade environment
Maintain a seamless customer experience through resilient global ecommerce operations that can react quickly to tariff and compliance changes.
- Profitability and adaptability
Scale profitably amidst shifting trade conditions, with a global e-commerce operation that spans compliance and operations.
- Localization that holds up
Boost conversion and retention with a tailored market-by-market experience, without adding operational complexity.
- Doing more with less
Compete globally and enhance operational efficiency without a large in-house e-commerce team.
Drew Cook
Drew Cook is the President, CFO and Head of Operations at Pact, an apparel brand focused on wellness through simple everyday choices. In this role, Drew leads the Finance, Accounting, HR, Legal, Compliance, and Operations functions.
Matthew Merrilees
Matthew Merrilees is CEO North America at Global-e, the leading platform enabling merchants to accelerate D2C business worldwide. Working with globally recognized brands, he brings deep insight into growing internationally while navigating the operational, regulatory and profitability challenges of global e-commerce.