THE LATEST TARIFF UPDATES
Everything direct-to-consumer brands and retailers need to know about the evolving tariff situation
Last update: August 12, 2025
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Topics covered
Note: We update this page as the changes occur. Be sure to check back for the latest information and developments. Review our timeline below to see a chronological overview of all tariff updates.
Tariffs on products imported into the USA
Changes in effect:
| Country of Origin (COO) | Total Tariff Increase | De minimis Threshold | Additional details |
|---|---|---|---|
| China Hong Kong Macau | 30% | US$0 | Until November 10, 2025. Orders with mixed COO products will no longer enjoy the de minimis exemption. Formal entry clearance required for shipments above US$2500 |
| Mexico | 25% | US$0 | Formal entry clearance required for shipments above US$2500 |
| Canada | 35% On products that do not qualify for treatment under the USMCA/CUSMA agreement. | US$0 | Formal entry clearance required for shipments above US$2500 |
| Specific Countries | Country-specific tariff increases (see table below) | US$0 | Formal entry clearance required for shipments above US$2500 |
| All Other Countries | 10% | US$0 | Formal entry clearance required for shipments above US$2500 |
Tariff increases in effect from August 7, 2025
These rate increases include the 10% tariff increases that came into effect in April 2025 and apply to products above the $800 de minimis threshold.
| Country of Origin (COO) | Total Tariff Increase |
|---|---|
| Afghanistan | 15% |
| Algeria | 30% |
| Angola | 15% |
| Bangladesh | 20% |
| Bolivia | 15% |
| Bosnia and Herzegovina | 30% |
| Botswana | 15% |
| Brazil (from August 6, 2025) | 50% |
| Brunei | 25% |
| Cambodia | 19% |
| Cameroon | 15% |
| Chad | 15% |
| Costa Rica | 15% |
| Côte d`Ivoire | 15% |
| Democratic Republic of the Congo | 15% |
| Ecuador | 15% |
| Equatorial Guinea | 15% |
| European Union | 15%* |
| Falkland Islands | 10% |
| Fiji | 15% |
| Ghana | 15% |
| Guyana | 15% |
| Iceland | 15% |
| India | 50% |
| Indonesia | 19% |
| Iraq | 35% |
| Israel | 15% |
| Japan | 15% |
| Jordan | 15% |
| Kazakhstan | 25% |
| Laos | 40% |
| Lesotho | 15% |
| Libya | 30% |
| Liechtenstein | 15% |
| Madagascar | 15% |
| Malawi | 15% |
| Malaysia | 19% |
| Mauritius | 15% |
| Moldova | 25% |
| Mozambique | 15% |
| Myanmar (Burma) | 40% |
| Namibia | 15% |
| Nauru | 15% |
| New Zealand | 15% |
| Nicaragua | 18% |
| Nigeria | 15% |
| North Macedonia | 15% |
| Norway | 15% |
| Pakistan | 19% |
| Papua New Guinea | 15% |
| Philippines | 19% |
| Serbia | 35% |
| South Africa | 30% |
| South Korea | 15% |
| Sri Lanka | 20% |
| Switzerland | 39% |
| Syria | 41% |
| Taiwan | 20% |
| Thailand | 19% |
| Trinidad and Tobago | 15% |
| Tunisia | 25% |
| Turkey | 15% |
| Uganda | 15% |
| United Kingdom | 10% |
| Vanuatu | 15% |
| Venezuela | 15% |
| Vietnam | 20% |
| Zambia | 15% |
| Zimbabwe | 15% |
* Products with COO the European Union (EU) receive special treatment:
- – For products with a General Duty Rate below 15%, the reciprocal tariff will be applied, bringing the total duty to 15%.
- – For products with a General Duty Rate of 15% or higher, no reciprocal tariff will be applied.
Sources:
White House, February 3, 2025,
Progress on the Situation At Our Southern Border
White House April 9, 2025,
White House, May 12, 2025,
White House, July 30, 2025,
White House, July 30, 2025,
Executive Order: Suspending Duty-Free De Minimis Treatment For All Countries
White House, July 31, 2025,
Executive Order: Further Modifying the Reciprocal Tariff Rates
White House, July 31, 2025,
Executive Order: Amendment to Duties to Address the Flow of Illicit Drugs Across Our Northern Border
White House, August 6, 2025,
Executive Order: Addressing Threats to The United States by the Government of the Russian Federation
White House, August 11, 2025,
Formal Entry Clearance
The process requires:
- All relevant duties & taxes remitted
- Ultimate consignee Tax ID (Social Security Number) – collected by the shipping partner
- A Merchandise Processing Fee (MPF) of $32.71 or 0.3464% of the shipment’s value (the higher of the two), charged by U.S. customs.
- Manufacturer Identification Details (MID), along with material composition details for any apparel items within the shipment.
Tariffs on products COO USA imported into China
Changes in effect:
| Country of Origin (COO) | Total Tariff Increase | Additional details |
|---|---|---|
| USA | 10% | Until November 10, 2025. The current threshold for duties is 150 Chinese Yuan (approx. US$20) |
Tariffs on products COO USA imported into Canada
Changes in effect:
| Country of Origin (COO) | Surtax | Additional details |
|---|---|---|
| USA | 25% | The surtax is levied in addition to the relevant current duties and applies regardless of the shipment value. Shipments that are currently eligible for Canadian de minimis treatment will continue to be exempt from general duties and taxes BUT are not exempt from the 25% Surtax. |
Upcoming changes
| Country of Origin (COO) | Announced change | Scheduled to go into effect |
|---|---|---|
| USA | Canada will remove the 25% Surtax on products that qualify for treatment under the CUSMA/USMCA agreement. | September 1, 2025 |
Tariffs on products shipped into Mexico
| Country of Origin (COO_ | Total Tariff Increase | Additional Details |
|---|---|---|
| All countries except the United States and Canada* | 14.5% | The global tariff rate increased from 19% to 33.5% |
* No changes to the current tariff structure for products shipped from the United States or Canada.
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Tariff timeline: Changes in effect
A breakdown of the tariff changes impacting direct-to-consumer e-commerce
USA
For products sold into the USA from all countries
The US$800 de minimis exemption has been suspended. Duties apply from US$0.
USA
For products with COO India, sold into the USA
A country-specific tariff increase of 25%, bringing the total tariff increase to 50%.
Mexico
MexicoFor products shipped into Mexico from all countries except the United States or Canada:
The global import tariff rate increases from 19% to 33.5%.
No changes to the current tariff structure for products shipped from the United States or Canada.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
Tariff increases paused until November 10, 2025. A 30% tariff increase remains in effect.
China
ChinaFor products with COO USA sold into China:
Tariff increases paused until November 10, 2025. A 10% tariff increase remains in effect.
USA
For products with country-specific COO sold into the USA:
Country-specific tariff increases rates on products above the US$800 de minimis threshold.
USA
For products with COO Brazil sold into the USA:
A country-specific tariff increase of 40% on products above the US$800 de minimis threshold, bringing the total tariff increase to 50%.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
Tariff increase reduced to 30%, for an initial period of 90 days.
China
For products with COO USA sold into China:
Tariff increase reduced to 10%, for an initial period of 90 days.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
The de minimis exemption for products with COO China, Hong Kong or Macau has ended. Duties apply from US$0.
Orders with mixed COO products will no longer enjoy the de minimis exemption.
USA
For all shipments into the USA, regardless of COO:
The value threshold for formal entry clearance on shipments into the U.S. has been adjusted to US$2,500.
China
For products with COO USA sold into China:
Additional increase, bringing total tariff increase to 125%
China
For products with COO USA sold into China:
A total 84% tariff increase. Goods shipped before April 10 and arriving by May 13, 2025, will be exempt from this tariff increase.
USA
For products with COO China, Hong Kong or Macau, sold into the USA:
A country-specific tariff increase of 125% on products above the US$800 de minimis threshold, bringing total tariff increase to 145%
For products with country-specific COO (excluding China, Hong Kong, Canada or Mexico) sold into the USA:
The country-specific tariff increases, on products with COO of specific countries announced on April 2nd and scheduled to take effect on April 9th, 2025, paused for 90 days. Products from any COO other than China, Hong Kong, Canada or Mexico, above the US$800 de minimis threshold, are subject to a 10% tariff increase.
USA
For products with any COO sold into the USA (excluding Canada and Mexico):
A 10% baseline tariff increase for products above the $800 de minimis threshold.
For products with any COO sold into the USA:
Any shipment valued above the US$800 de minimis threshold is now subject to formal entry clearance. This replaces the previous minimum for formal clearance, which was US$2500 for non-COO China or Hong Kong.
Canada
For products with COO USA sold into Canada:
The 25% Surtax introduced on March 4 expanded to additional products. To review the updated list of affected products, please click here.
USA
For products with COO Canada or Mexico sold into the USA:
A 25% tariff increase on products above the US$800 de minimis.
Any shipment with products COO Canada or Mexico valued above the US$800 de minimis threshold is subject to formal entry clearance.
For products with COO China, Hong Kong or Macau, sold into the USA:
A 10% additional tariff increase on products above the US$800 de minimis
Canada
For products with COO USA sold into Canada:
A 25% Surtax on products imported into Canada with a COO USA, regardless of the shipment value. Shipments that are currently eligible for de minimis treatment will continue to be exempt from general duties and taxes BUT will not be exempt from the 25% Surtax.
To review the list of affected products, please click here.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
A 10% tariff increase on products above the US$800 de minimis.
Any shipment valued above the US$800 de minimis threshold is subject to formal entry clearance.
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Struggling to navigate tariff changes?
Talk to our global e-commerce team of experts to hear how we can help.