Global-ecommerce Calendar
Events
Calendar of Events
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3 events,Australia marks BTS in late January/early February depending on the region. In 2024, Australia BTS spending was expected to reach a AU$2.5 Billion. |
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A regulated sales period, where traders can sell their products at discounts under the label "Sale(s)" or "Solde(s)". The dates are set each year. 2025 winter sales will run from January 2nd, 2025 till January 25th, 2025. |
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In Belgium, retailers can only sell products under the name 'sales' twice a year (Winter and Summer sales). The dates are set each year. 2025 winter sales will run from January 3rd, 2025 till January 31st, 2025. |
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One of two official, regulated sales periods. The event runs for 6 to 8 weeks. Exact dates vary per region. In 2024, 51% of consumers planned to make their purchases online. |
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1 event,An important gift-giving holiday in Mexico, Italy, Spain and Latin American countries. |
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2 events,A period of sales governed by regulations. It begins on the second Monday in January and concludes at the end of February. 
Winter Sales ‘Soldes d’Hiver’ is one of the only two times a year when French shops are legally allowed to discount items and use the word ‘Sale’ in their ads. 2025 sales will run from January 8th, 2025 to February 4th, 2025 however dates may vary slightly per region. |
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Celebrated the second Monday in January, Coming of Age Day marks the transition of Japanese youth to adulthood. Popular gifts include high-end accessories, briefcases, ball-point pens, jewellery, watches, and cosmetics. |
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1 event,Martin Luther King Day falls on the third Monday in January. In the weekend prior, retailers typically offer discounts on home goods, furniture, fashion, tech, fitness equipment and winter clearance items. |
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1 event,Celebrates the Constitution of India and is a period of sales promotions. In 2024, local e-commerce platforms reported a 28.7% YoY increase in orders. |
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AKA Lunar New Year or Spring Festival, it is arguably the most important holiday in China and is celebrated in many countries with large Chinese communities. During the month long 2024 Spring Festival shopping season, China's online retail sales totaled 1.2 trillion yuan (US$168 billion). |
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