The Challenge
Female-founded fashion brand DISSH was selling online to shoppers worldwide, leveraging social media to build global recognition and demand across key markets including the UK and Singapore. Despite strong international interest, DISSH identified critical barriers which prevented full realization of its global potential. These included limited currency options, only supporting AUD and USD, which restricted customers outside these regions from browsing and paying in their local currency. DISSH’s payment method offering also lacked many popular local and alternative options. The most critical barrier to DISSH’s global expansion was the complex international compliance requirements and the brand’s inability to offer transparent costs with duties and taxes included. All of which created friction in the customer journey and limited conversion rates in high potential growth markets.
DISSH understood that fully capitalizing on its international growth potential required an advanced solution, that would enable the brand to offer consumers worldwide a seamless shopping experience tailored to market requirements and local preferences. The brand searched for a comprehensive solution that could handle all aspects of global online trading, including logistics and trade compliance, acting as an extension of the brand and allowing it to grow sales in a simple, cost-effective way.
The Solution
DISSH partnered with Global-e, the world’s leading platform to enable and accelerate global e-commerce, to launch its two renewed international websites, catering to over 200 destinations across the world: one for the Southern Hemisphere and the other for the Northern Hemisphere, for a seasonally appropriate offering. Through a single integration process, the brand can now offer a seamless shopping experience, localized per market, including:
- Localized messaging
Customizable messaging, enabling the brand to promote key marketing messages per market.
- Local pricing in local currencies
Product pricing set per market, according to DISSH’s business strategy and rounded according to local market conventions. Over 100 currencies are supported.
- Guaranteed final cost of purchase
A flexible approach to duties and taxes based on best practices per market and capabilities to provide:
- Pricing inclusive of duties and taxes, informing customers that no additional costs will be added at checkout or upon delivery.
- Prices inclusive of duties with taxes displayed and pre-paid at checkout.
- Calculation of all taxes and duties displayed at checkout and prepayment.
- Express shipping at competitive rates
Free shipping above a specified threshold, set per market.
- Local and alternative payment methods
Over 150 payment methods supported, including region-specific options, iDeal (Netherlands), GrabPay (Singapore), and Klarna.
- Easy and transparent return process
Prepaid returns at attractive rates.
A dedicated Success Manager works closely with DISSH to provide data-driven insights and recommendations for market optimization, allowing the brand to rapidly adjust its propositions based on performance analytics and dynamic market conditions.
Global-e’s end-to-end solution covers all aspects of online trading across markets, from global logistics, international payments, and fraud prevention to customer support. As the Merchant of Record Global-e is liable for international trade compliance, managing the brand’s tax registration, filing and ongoing compliance with regulatory updates. This has significantly reduced internal operational complexity for DISSH while enabling it to capitalize on emerging market opportunities
