Within only three months of integrating Global-e’s platform, The Mountain saw international order numbers increase by 128% YoY and e-commerce conversion rates by 35% YoY. By offering international customers a seamless localized experience optimized to their market, the brand has seen significant growth across key international markets including the UK, Australia, and France. The Mountain also saw substantial growth across previously untapped markets, where the brand saw little or no sales before such as New Zealand, the Netherlands, Switzerland, and Israel. Some long-tail markets, like Malaysia, where the brand hadn’t seen sales before, have become one of The Mountain’s top-performing markets, generating new streams of revenue.
In the UK, for example, where the brand now presents prices inclusive of the local VAT, 100% of shoppers chose to pay in their local currency (GBP). 59% of consumers opted to pay with alternative methods including Klarna’s BNPL, Amazon Pay, Apple Pay, and PayPal, and conversion rates have increased by 162% YoY within only three months of implementing Global-e’s solution.
Driving global traffic and conversion rates with localized digital marketing
After localizing its website and the significant uplift in international conversion rates and sales, The Mountain’s next goal was to find ways to scale up international traffic, expand its worldwide customer base, raise brand awareness, and further increase DTC global revenues.
The Mountain chose Global-e’s digital marketing services as a natural expansion of the existing partnership. Global-e’s dedicated team of digital marketing experts worked with The Mountain to analyze the brand’s international growth potential and business goals. Based on Global-e’s recommendations taken from the analysis of the brand’s specific needs, as well as data insights and digital market trend insights across each market, The Mountain decided to launch localized digital campaigns in Canada, the UK, and Australia. Global-e’s digital marketing team research, plan, execute, and manage multi-channel campaigns for The Mountain, and continuously monitors and optimizes them for the best return on investment.
Within eight months of launching the campaigns, The Mountain saw an impressive 419% return on advertising spend (ROAS) on the total sales from these markets. Following the success of the targeted activity, the brand decided to launch additional localized campaigns in Germany and France – markets identified by the Global-e team as having strong growth potential.
