GTM Commercial Enablement Lead

Global-e (Nasdaq: GLBE) is the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border e-commerce growth. The chosen partner of hundreds of retailers and brands across the United States, Europe and Asia, Global-e makes selling internationally as simple as selling domestically. Through our comprehensive end-to-end solutions that combine the best-in-class localization capabilities, big-data business intelligence models and streamlined international logistics, we enable retailers and brands to increase international sales and achieve significant global online growth. Our people play the key role in our success, and we are always looking for more driven, talented and ambitious individuals to join our growing international team. 

About the Role 

We’re looking for a sharp, analytical, and creative GTM Enablement & Strategy Manager to join our Revenue Operations team. This is a hands-on, high-impact role where you will collaborate cross-functionally across Sales, Customer Success, Marketing, and Product Marketing teams to drive enablement strategy, deliver training programs, and lead competitive intelligence initiatives. You will play a key role in equipping our GTM teams with the insights, tools, and materials they need to succeed. 

Key Responsibilities 

• Competitive Intelligence: 
• Conduct strategic research on competitors, new market players, and emerging verticals. Translate findings into actionable insights and competitive collateral for GTM teams. 
• Enablement Content Creation: 
• Develop and maintain high-quality sales enablement materials such as battlecards, pitch decks, competitive comparisons, onboarding/training decks, objection-handling scripts, and sales playbooks. 
• Strategic Research & Market Insights: 
• Support new vertical analysis, identify whitespace opportunities, and build vertical-specific messaging and collateral in collaboration with Product Marketing and the GTM team. 
• Training & Facilitation: 
• Organize and deliver engaging, scalable training sessions (live and virtual) tailored to Sales, Customer Success, and Partner teams. Ensure materials align with real-world sales needs and market dynamics. 
• Cross-Functional Collaboration: 
• Partner closely with Product Marketing, Sales, Customer Success, and Marketing to build aligned GTM strategies, campaigns, and product positioning frameworks. 
• Analytics & Tools: 
• Leverage Excel, PowerPoint, and CRM systems to analyze performance metrics, track enablement of program effectiveness, and support strategic initiatives. 
• Project Ownership: 
• Lead cross-functional projects from ideation to execution. Drive alignment, set clear timelines, manage stakeholders, and ensure high-quality deliverables across global teams. 

Qualifications 

• 3+ years of experience in Sales Enablement, Revenue Operations, Product Marketing, Strategy, or related functions. 
• Demonstrated experience creating and delivering sales enablement content and programs in a global B2B or tech environment. 
• Strong understanding of GTM motions, sales cycles, and the needs of Sales and CS teams. 
• Excellent written and verbal communication skills, with confidence presenting to large, diverse audiences. 
• Proven ability to conduct strategic market and competitive research, synthesize insights, and communicate findings to stakeholders. 
• High proficiency in PowerPoint, Excel (modeling, analysis), and CRM tools (Salesforce or HubSpot). 
• Experience collaborating cross-functionally across Sales, Product Marketing, Marketing, and Strategy teams. 
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. 
• Prior experience in a large global tech company or matrixed organization is a strong plus.