The Results
Within three months of implementing Global-e’s end-to-end solution, Anastasia Beverly Hills’ international conversion rate increased by 51% YoY, with international sales increasing by 90% YoY. This has boosted the brand’s international revenues by over 75% YoY. Anastasia Beverly Hills has expanded its global reach and is now selling to 200 international markets.
ABH has seen considerable growth across its key international markets, including Canada, Switzerland and Gulf markets, including Kuwait, Saudi Arabia and the UAE. In Canada, the brand is now able to present prices in CAD inclusive of all duties, and present and collect sales tax at checkout, guaranteeing customers a final cost of their purchase with no additional fees upon delivery. Conversion rates in this market increased by 67%, and the number of orders increased by 140% within just three months of integration, with 99.6% of the brand’s Canadian customers choosing to purchase in CAD now that they have the option.
By offering a localised shopping experience that is tailored per market, ABH has successfully penetrated many new markets, some of which are now top international markets. Global-e has enabled sales to Russia which quickly became a top five market. 99.5% of Anastasia Beverly Hills’ Russian customers choose to pay in Russian Rubles and 27% choose to purchase with alternative and local payment options, such as Qiwi Wallet and Yandex.
The significant growth across untapped markets around the world, where the brand had previously seen a small number of orders, such as Norway, Israel, Ukraine, Singapore, Chile, and Puerto Rico, has also helped the brand drive both its top and bottom line and significantly expand its global customer base.
