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Global-e to enable international ecommerce expansion
for Astley Clarke, the leading luxury British jewellery brand

We wanted to partner with an ecommerce provider that had demonstrated results. Global-e doesn’t just house software people – their strong competency in delivery gave us confidence that they understood how markets grow and they can adapt customer service strategy accordingly. After a smooth and guided implementation process, this is just the beginning of a strategic partnership between Astley Clarke and Global-e which will see us moving ahead with our international goals as we transform shopping in local markets through investment in more efficient and engaging ecommerce experiences.

Scott Thomson CEO, Astley Clarke

Since partnering with Global-e, Astley Clark’s international revenue has increased by 367% and pushed the share of international sales to 25-40% of the mix each week.

The Challenge

Before partnering with Global-e, Astley Clarke, the fine jewellery brand founded by Bec Astley Clarke MBE, was not unfamiliar with cross-border ecommerce; the brand had shipped to over 100 countries. However, it suffered from typical ecommerce cross-border barriers such as high shipping rates, a lack of import duties and tax calculation, few local returns options, and difficulties supporting local currencies and payment methods, which hampered conversions in territories further afield. Astley Clarke shoppers in the UK were three times more likely to convert than international shoppers, which prompted the brand to explore how it could establish itself more firmly as an international multi-channel luxury brand.

To be competitive in international markets, Astley Clarke needed to deliver a more engaging customer shopping experience that matched the high standard of service that its UK customers received. In particular, Astley Clarke wanted to gain the trust of international visitors and improve conversion rates in cross-border destinations. Like many other retailers, Astley Clarke found it difficult to justify an in-house investment in localizing its offering for international markets, and realized it could find a global partner to better serve its needs and reach its international sales goals.

The Solution

In order to accelerate its online expansion, deliver a seamless shopping experience to international shoppers, and maximize ROI from its global online operations, Astley Clarke decided to partner with Global-e, the leading provider of cross-border ecommerce solutions. Astley Clarke was drawn to Global-e’s comprehensive and broad solution, combined with an agile and flexible approach and extensive local market knowledge and insights.

By implementing Global-e’s cross border solution, Astley Clarke was able to offer a localised experience to its international customers, including:

  • Localised welcome pop-up message ­­- displaying key reasons to shop with Astley Clarke, payment methods accepted for key countries, and giving international shoppers the assurance they need to shop on the website
  • Localised content – Astley Clarke is now able to identify shoppers’ locations and show relevant country-specific messaging on the site and in email campaigns
  • Local currencies and local pricing capabilities – presenting prices in local currency (95+ supported currencies) and in a rounded manner for a fully localised pricing strategy
  • Over 50 localised payment methods supported and presented depending on the shopper’s country
  • Localised multi-lingual checkout – enabling checkout in 16 different languages
  • Tax and duty calculation and prepayment – offering shoppers the option to pre-pay all taxes and duties on their orders to prevent any unpleasant surprises upon delivery
  • Faster, cheaper tracked delivery – allowing Astley Clarke to offer free delivery on all orders
  • A fully managed, easy to use returns portal

In addition, Global-e handles Astley Clarke’s compliance with distance selling regulations and local VAT registration across the EU.

Astley Clarke was drawn to Global-e’s comprehensive and broad solution, combined with an agile and flexible approach and extensive local market knowledge and insights.

The Results

Since the launch of Global-e’s solution, Astley Clarke is actively selling to shoppers in more than 60 countries worldwide, and has achieved remarkable results:

Astley Clark’s international revenue has increased by 367% and pushed the share of international sales to 25-40% of the mix each week.  

The brand has also seen an increase in conversion rates from international visitors of more than 160%.

Within a year of implementation, the AOV of international shoppers grew by 34%.

Since launch, Astley Clarke saw increased satisfaction from international shoppers:   

  • “Great products. Outstanding service. I am ordering from abroad and am impressed by the speed of the delivery.”
  • “Such a speedy delivery! Beat items bought in Australia by days. Would buy from AC again!”
  • “Prompt service, prompt international delivery. A great experience.”

“Working with Global-e has enabled us to smash our international growth targets over the past years or so. We have transformed the way our international customers shop with us by providing them with a fully localized ecommerce experience tailored to their market. We’ve grown profits, revenue and conversation rates exponentially, and witnessed increased satisfaction from our international customers. Now we can comfortably sell our products all over the world in an environment that is on-brand and meets our customer’s needs. Working with Global-e has been instrumental in achieving these ambitious goals for the business.”

Vicky Bell, Head of Ecommerce, Astley Clarke

About Astley Clarke

Astley Clarke is a British fine jewellery brand founded by Bec Astley Clarke MBE to celebrate design and colour in fashion fine jewellery. From the brand’s signature gemstone friendship bracelets to their intricate diamond pavé jewellery set in 14ct gold, every piece of Astley Clarke jewellery is designed in the brand’s West London Studio, tucked away in an unsuspecting mews. Their approach to relaxed luxury inspires the modern, intelligent woman to wear fashion fine jewellery every day.

Since partnering with Global-e, Astley Clark’s international revenue has increased by 367% and pushed the share of international sales to 25-40% of the mix each week.

About Astley Clarke

Astley Clarke is a British fine jewellery brand founded by Bec Astley Clarke MBE to celebrate design and colour in fashion fine jewellery. From the brand’s signature gemstone friendship bracelets to their intricate diamond pavé jewellery set in 14ct gold, every piece of Astley Clarke jewellery is designed in the brand’s West London Studio, tucked away in an unsuspecting mews. Their approach to relaxed luxury inspires the modern, intelligent woman to wear fashion fine jewellery every day.

The Challenge

Before partnering with Global-e, Astley Clarke, the fine jewellery brand founded by Bec Astley Clarke MBE, was not unfamiliar with cross-border ecommerce; the brand had shipped to over 100 countries. However, it suffered from typical ecommerce cross-border barriers such as high shipping rates, a lack of import duties and tax calculation, few local returns options, and difficulties supporting local currencies and payment methods, which hampered conversions in territories further afield. Astley Clarke shoppers in the UK were three times more likely to convert than international shoppers, which prompted the brand to explore how it could establish itself more firmly as an international multi-channel luxury brand.

To be competitive in international markets, Astley Clarke needed to deliver a more engaging customer shopping experience that matched the high standard of service that its UK customers received. In particular, Astley Clarke wanted to gain the trust of international visitors and improve conversion rates in cross-border destinations. Like many other retailers, Astley Clarke found it difficult to justify an in-house investment in localizing its offering for international markets, and realized it could find a global partner to better serve its needs and reach its international sales goals.

The Solution

In order to accelerate its online expansion, deliver a seamless shopping experience to international shoppers, and maximize ROI from its global online operations, Astley Clarke decided to partner with Global-e, the leading provider of cross-border ecommerce solutions. Astley Clarke was drawn to Global-e’s comprehensive and broad solution, combined with an agile and flexible approach and extensive local market knowledge and insights.

By implementing Global-e’s cross border solution, Astley Clarke was able to offer a localised experience to its international customers, including:

  • Localised welcome pop-up message ­­- displaying key reasons to shop with Astley Clarke, payment methods accepted for key countries, and giving international shoppers the assurance they need to shop on the website
  • Localised content – Astley Clarke is now able to identify shoppers’ locations and show relevant country-specific messaging on the site and in email campaigns
  • Local currencies and local pricing capabilities – presenting prices in local currency (95+ supported currencies) and in a rounded manner for a fully localised pricing strategy
  • Over 50 localised payment methods supported and presented depending on the shopper’s country
  • Localised multi-lingual checkout – enabling checkout in 16 different languages
  • Tax and duty calculation and prepayment – offering shoppers the option to pre-pay all taxes and duties on their orders to prevent any unpleasant surprises upon delivery
  • Faster, cheaper tracked delivery – allowing Astley Clarke to offer free delivery on all orders
  • A fully managed, easy to use returns portal

In addition, Global-e handles Astley Clarke’s compliance with distance selling regulations and local VAT registration across the EU.

Astley Clarke was drawn to Global-e’s comprehensive and broad solution, combined with an agile and flexible approach and extensive local market knowledge and insights.

“Working with Global-e has enabled us to smash our international growth targets over the past years or so. We have transformed the way our international customers shop with us by providing them with a fully localized ecommerce experience tailored to their market. We’ve grown profits, revenue and conversation rates exponentially, and witnessed increased satisfaction from our international customers. Now we can comfortably sell our products all over the world in an environment that is on-brand and meets our customer’s needs. Working with Global-e has been instrumental in achieving these ambitious goals for the business.”

Vicky Bell, Head of Ecommerce, Astley Clarke

The Results

Since the launch of Global-e’s solution, Astley Clarke is actively selling to shoppers in more than 60 countries worldwide, and has achieved remarkable results:

Astley Clark’s international revenue has increased by 367% and pushed the share of international sales to 25-40% of the mix each week.  

The brand has also seen an increase in conversion rates from international visitors of more than 160%.

Within a year of implementation, the AOV of international shoppers grew by 34%.

Since launch, Astley Clarke saw increased satisfaction from international shoppers:   

  • “Great products. Outstanding service. I am ordering from abroad and am impressed by the speed of the delivery.”
  • “Such a speedy delivery! Beat items bought in Australia by days. Would buy from AC again!”
  • “Prompt service, prompt international delivery. A great experience.”

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