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Leading Australian fashion house boosts global e-commerce revenues by 86% YoY

“Partnering with Global-e has been a key aspect of DISSH’s international expansion model. By enhancing the customer experience from our websites and implementing market specific strategies with the guidance of our Global-e Success Manager, we have seen consistent growth across both established and emerging markets. The speed in which we’ve been able to achieve this is remarkable.”
Bianca Birgan

Acting CEO, DISSH

The brand has seen significant growth across markets worldwide.
Within less than a year:

  • 391% YoY increase in revenue from the UK
  • 136% YoY increase in revenue from Singapore
  • 37% YoY increase in revenue from Canada

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The Challenge

Female-founded fashion brand DISSH was selling online to shoppers worldwide, leveraging social media to build global recognition and demand across key markets including the UK and Singapore. Despite strong international interest, DISSH identified critical barriers which prevented full realisation of its global potential. These included limited currency options, only supporting AUD and USD, which restricted customers outside these regions from browsing and paying in their local currency. DISSH’s payment method offering also lacked many popular local and alternative options. The most critical barrier to DISSH’s global expansion was the complex international compliance requirements and the brand’s inability to offer transparent costs with duties and taxes included. All of which created friction in the customer journey and limited conversion rates in high potential growth markets.

DISSH understood that fully capitalising on its international growth potential required an advanced solution, that would enable the brand to offer consumers worldwide a seamless shopping experience tailored to market requirements and local preferences. The brand searched for a comprehensive solution that could handle all aspects of global online trading, including logistics and trade compliance, acting as an extension of the brand and allowing it to grow sales in a simple, cost-effective way.

 

The Solution

DISSH partnered with Global-e, the world’s leading platform to enable and accelerate global e-commerce, to launch its two renewed international websites, catering to over 200 destinations across the world: one for the Southern Hemisphere and the other for the Northern Hemisphere, for a seasonally appropriate offering. Through a single integration process, the brand can now offer a seamless shopping experience, localised per market, including:

  • Localised messaging
    Customisable messaging, enabling the brand to promote key marketing messages per market.
  • Local pricing in local currencies
    Product pricing set per market, according to DISSH’s business strategy and rounded according to local market conventions. Over 100 currencies are supported.
  • Guaranteed final cost of purchase
    A flexible approach to duties and taxes based on best practices per market and capabilities to provide:

    • Pricing inclusive of duties and taxes, informing customers that no additional costs will be added at checkout or upon delivery.
    • Prices inclusive of duties with taxes displayed and pre-paid at checkout.
    • Calculation of all taxes and duties displayed at checkout and prepayment.
  • Express shipping at competitive rates
    Free shipping above a specified threshold, set per market.
  • Local and alternative payment methods
    Over 150 payment methods supported, including region-specific options, iDeal (Netherlands), GrabPay (Singapore), and Klarna.
  • Easy and transparent return process
    Prepaid returns at attractive rates.

 

A dedicated Success Manager works closely with DISSH to provide data-driven insights and recommendations for market optimisation, allowing the brand to rapidly adjust its propositions based on performance analytics and dynamic market conditions.

Global-e’s end-to-end solution covers all aspects of online trading across markets, from global logistics, international payments, and fraud prevention to customer support. As the Merchant of Record Global-e is liable for international trade compliance, managing the brand’s tax registration, filing and ongoing compliance with regulatory updates. This has significantly reduced internal operational complexity for DISSH while enabling it to capitalise on emerging market opportunities

“Global-e’s solution goes far beyond localisation of the shopping experience. Having Global-e handling all international e-commerce operations and tax and duty compliance enabled us to streamline our e-commerce expansion. Their hands-on support and expertise have enabled us to grow sales worldwide without having to expand our teams, and with total peace of mind.”
Bianca Birgan

Acting CEO, DISSH

The Results

DISSH differentiated its international expansion through a multi-faceted approach combining strategic digital and physical presence in key markets. Within just six months from launching its renewed websites with Global-e, the brand saw an impressive 86% YoY boost in global online revenues.

In the UK, one of the brand’s key markets, revenue surged by 391% YoY. Shoppers can now browse and pay in GBP, with prices inclusive of taxes and duties, matching the domestic experience. This significant increase in demand led DISSH to open a concession in renowned British department store, Selfridges, a huge milestone in the brand’s global expansion.

Singapore, another key market for DISSH, has also grown considerably since partnering with Global-e. Revenue from the market rose by 136% YoY. Local shoppers can now browse and pay in SGD and use local payment methods, including GrabPay.

By enhancing its e-commerce offering, DISSH has been able to accelerate growth in leading international markets. The Netherlands, for example, has become a top market for DISSH, with revenue growing by 186% YoY. Over 60% of DISSH’s Dutch shoppers now use an alternative payment method such as iDeal or Klarna.

Partnering with Global-e enabled DISSH to capitalise on new market opportunities and drive growth in previously untapped markets. The brand saw remarkable growth across the Gulf Markets, significant opportunities for DISSH, which were previously low-performing markets. For example, revenue from the UAE soared by 887% YoY.

 

Source: Company data Jan 1 – Jun 30 2025 vs. Jan 1 – Jun 30 2024

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