Premier French lingerie brand, Etam, grew its international online revenues by 91% YoY

“By partnering with Global-e, we expanded into many new markets while growing revenues dramatically in our existing key markets. The excellent professional support and tailored guidance they provide on a daily basis allows us not only to reach our international targets but also to constantly improve our results as we develop new strategies.”

Jonathan Attali,

CDO

Etam saw impressive worldwide results within a few months of launching Global-e’s advanced end-to-end solution:

77% YoY increase in order numbers
Increase in AOV across key markets
In Singapore, a key market, conversion rates rose by 95% YoY

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The Challenge

As one of the world’s most popular international lingerie brands, French company Etam has a considerable global presence and reputation – the brand sells tens of millions of products a year from over 3700 stores in 54 countries worldwide. Through its international website Etam was selling to customers in dozens of countries, but cross-border e-commerce hurdles prevented it from realising the full potential of its international reach and reputation.

Etam was able to present prices and accept payment in only a single currency – Euros – and supported limited payment methods – only major credit cards and PayPal. The brand offered comparatively expensive shipping rates, and was unable to provide shoppers with a guaranteed tax and duties calculation.

These difficulties were among the cross-border hurdles that prevented Etam from fully capitalising on the international opportunity. It was looking to partner with an experienced cross-border solutions provider that could help grow their international online sales by improving the shopping experience on their website.

The Solution

In order to expand its global online reach and increase international sales, Etam partnered with Global-e, the leading provider of cross-border e-commerce solutions. With Global-e, the brand was able to overcome the cross-border e-commerce challenges, such as shipping and payment method limitations, that were hindering its international online growth, and provide a fully localised shopping experience to shoppers in hundreds of destinations worldwide.

By implementing Global-e’s comprehensive Smart Cross-Border™ solutions, the brand was immediately able to offer shoppers worldwide a seamless excellent shopping experience that meets its high standards of customer service:

Present prices in local currencies – 100+ currencies supported
Local pricing rounded according to local market conventions as well as fixed prices in key markets
A variety of supported payment methods, including all dominant local and alternative payment methods
Guaranteed calculation of all import duties and taxes with the option to prepay all taxes and duties to prevent any surprises of additional fees and charges upon delivery
Fast and competitively priced shipping methods, including free shipping over a certain threshold to increase AOV
Localised welcome pop-up messages informing shoppers of free shipping offers and other key marketing messages
Support market-specific promotions to match local sales and discounts
Localised checkout in 30+ languages
Transparent and convenient returns portal, including local returns in key markets

“Following a smooth integration process, we are now able to sell online in more than 180 countries worldwide. By offering international shoppers an excellent localised shopping experience we dramatically increased our conversion rate.”

Jonathan Attali,

CDO

The Results

Etam saw impressive worldwide results within a few months of launching Global-e’s advanced end-to-end solution: international online order numbers increased by 77%, revenues grew 91% and conversion rates doubled, reaching an average of 2.63%.

By offering shoppers a fully localised and optimised shopping experience, results in leading markets improved dramatically:

Etam was able to penetrate complex markets that, despite their huge potential, usually remain unfulfilled for foreign merchants. Previously untapped markets such as Russia and the Czech Republic were transformed quickly into several of the brand’s top markets.

Once Etam was able to offer very competitive shipping methods, its attractive shipping rates became a powerful marketing tool: by offering free international shipping above a moderate threshold, its worldwide AOV increased markedly.

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