To give you the best possible experience, this site uses cookies. Continuing to use Global-e.com means you agree to our use of cookies. See our cookie policy for more information.

Accept and Close

Global-e to support international ecommerce expansion for Function18 - specialised golf retailer

Global-e is enabling us to focus our efforts on marketing and shop management, as internal resources previously spent on fulfilment, legals, risk management, etc. have now dramatically reduced

Andy Edwards Managing Director, Function18

Within two months of launch, Function18’s overall international sales grew by more than 30% while sales in locations outside the EU went up by more than 50%.

The Challenge

With strong competition from both domestic and international retailers, Function18, a specialist golf apparel retailer, found it hard to continue to maintain its previous years’ growth rate. In addition, it became increasingly costly to manage cross-border ecommerce operations due to the growing demands from international customers and increasing technological and operational barriers, such as local taxes and VAT, high shipping rates, returns management etc.

Function18’s management was looking for a cost-effective solution that would help boost its cross-border sales while simultaneously streamlining and simplifying international sales processes.

The Solution

To address Function18’s international growth challenges and maximise ROI from its global on-line operations, it decided to partner with Global-e, the leading provider of cross-border ecommerce solutions. Function18 was seeking a broad solution that could be adapted to its specific needs. Global-e’s comprehensive cross-border solution, paired with an agile and flexible approach, exceeded its expectations.

Features that were implemented on Function18’s website include:

  • Local pricing in local currencies with over 95 currencies supported
  • Over 50 different payment methods ranging from major credit cards to local alternative payments methods
  • Tax and duty calculation and prepayment
  • Localised welcome message and checkout in more than 16 languages
  • Attractive shipping services

Implementation took nine weeks and required only one single integration through the Global-e Magento extension

The Results

Within two months of launch, Function18’s overall international sales grew by more than 30% while sales in locations outside the EU went up by more than 50%. Two years after implementing Global-e’s solution, Function18 had seen growth of more than 130% in its cross-border sales.

In 2017, Function18’s international year-over-year sales grew by more than 90% with an 80% increase in the rate of returning international customers.

"We are very pleased with our results- we hear great feedback from our customers and we are proud to give our shoppers all over the world an amazing experience.”

Andy Edwards, Managing Director, Function18

About Function18

Function18 is a specialist golf apparel website offering shoppers affordable, niche garments that will set them apart from the rest, both on and off the golf course. Function18 has over 15 years of experience bringing handpicked designer golf clothing to golfers worldwide, including some of the biggest global sports brands and designers such as Galvin Green, Foot Joy, Oscar Jacobson, Nike, Adidas and Puma. It delivers its customers the cutting-edge look and performance that the fashion conscious player demands.

Within two months of launch, Function18’s overall international sales grew by more than 30% while sales in locations outside the EU went up by more than 50%.

About Function18

Function18 is a specialist golf apparel website offering shoppers affordable, niche garments that will set them apart from the rest, both on and off the golf course. Function18 has over 15 years of experience bringing handpicked designer golf clothing to golfers worldwide, including some of the biggest global sports brands and designers such as Galvin Green, Foot Joy, Oscar Jacobson, Nike, Adidas and Puma. It delivers its customers the cutting-edge look and performance that the fashion conscious player demands.

The Challenge

With strong competition from both domestic and international retailers, Function18, a specialist golf apparel retailer, found it hard to continue to maintain its previous years’ growth rate. In addition, it became increasingly costly to manage cross-border ecommerce operations due to the growing demands from international customers and increasing technological and operational barriers, such as local taxes and VAT, high shipping rates, returns management etc.

Function18’s management was looking for a cost-effective solution that would help boost its cross-border sales while simultaneously streamlining and simplifying international sales processes.

The Solution

To address Function18’s international growth challenges and maximise ROI from its global on-line operations, it decided to partner with Global-e, the leading provider of cross-border ecommerce solutions. Function18 was seeking a broad solution that could be adapted to its specific needs. Global-e’s comprehensive cross-border solution, paired with an agile and flexible approach, exceeded its expectations.

Features that were implemented on Function18’s website include:

  • Local pricing in local currencies with over 95 currencies supported
  • Over 50 different payment methods ranging from major credit cards to local alternative payments methods
  • Tax and duty calculation and prepayment
  • Localised welcome message and checkout in more than 16 languages
  • Attractive shipping services

Implementation took nine weeks and required only one single integration through the Global-e Magento extension

"We are very pleased with our results- we hear great feedback from our customers and we are proud to give our shoppers all over the world an amazing experience.”

Andy Edwards, Managing Director, Function18

The Results

Within two months of launch, Function18’s overall international sales grew by more than 30% while sales in locations outside the EU went up by more than 50%. Two years after implementing Global-e’s solution, Function18 had seen growth of more than 130% in its cross-border sales.

In 2017, Function18’s international year-over-year sales grew by more than 90% with an 80% increase in the rate of returning international customers.

Join the Hundreds of Global Brands Who Trust Us With Their Business

Request Demo