The Results
Within only three months of partnering with Global-e and launching its renewed international website, Muscle Republic’s e-commerce sales grew significantly both in key markets and in markets that previously hadn’t seen many sales. The overall number of international online orders rose by 81% YoY and global e-commerce revenue grew by 85% YoY.
In the UK, one of the brand’s key international markets, where product prices are now presented in GBP and inclusive of the local VAT, conversion rates increased by a remarkable 85% YoY and the number of orders rose by over 190% YoY.
In Canada, another key market, conversion rates grew by an impressive 52% YoY. The brand can now allow shoppers in this market to browse and pay in Canadian Dollars. Prices are presented inclusive of duties, with provincial sales tax shown separately and charged at checkout, in accordance with market best practices.
New Zealand, which had already been a top-selling market, also saw a substantial uplift within just a few months of launching.
