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Iconic streetwear brand RIPDNIP achieves impressive global online growth, with international orders increasing by 96%

International ecommerce was part of our growth strategy prior to partnering with Global-e. Although we were seeing significant traffic and demand from customers worldwide, we found it challenging to convert this into sales and drive revenues. The fact that we could only present prices and accept payments in US dollars, as well as the shipping rates we were able to offer, hampered not only sales but also the customer experience. We realised that in order to succeed we needed to offer our overseas customers the same great experience that we offer our customers in the US, regardless of where they are based. We were looking for a partner that could support these business needs and help us grow our international revenue stream. Global-e's cross-border platform offers everything we need and partnering with them has been essential in enabling us to achieve our international business goals.

Matt Pierce Online Store Manager, RIPNDIP

Within less than a year of implementing Global-e’s end-to-end cross border ecommerce solution, RIPNDIP’s international online revenues grew by 70%

The Challenge

Cutting edge streetwear brand RIPNDIP has an extensive following across the world, with a strong and active social media presence and innovative marketing campaigns. The coveted brand had been selling globally online for many years and was looking for a solution that would enable it to take advantage of the growing international demand for its products and grow its D2C sales and worldwide customer base.

RIPNDIP was looking for a solution that would make selling to its international customers as simple as selling within the USA. This was crucial for the brand to continue to grow internationally while allowing the team to focus on product development, production and marketing. The brand was in search of a solution that would cover all of its cross-border ecommerce needs and would help it to streamline international operations and logistics without the need to invest in additional in-house resources.

RIPNDIP’s international online offering was not localised for shoppers outside of the United States. Browsing prices were only offered in USD, which meant that international shoppers were vulnerable to transaction fees as well as unknown conversion rates, while popular international payment methods were not available. RIPNDIP was unable to offer competitive shipping rates causing high international shipping fees. Furthermore, the brand had no solution for providing international customers with a calculation of the taxes and duties that they would be liable for, resulting in unexpected charges upon receiving their orders. Not only did this dampen the customer experience, but it also puts strain on the brand’s customer service team.

The brand required a trusted cross-border ecommerce partner with an advanced solution that would integrate easily with their ecommerce platform Shopify and would enable international customers to enjoy a seamless and optimised shopping experience from browsing to checkout and through to delivery.

The Solution

In order to enhance the shopping experience for its international clients and support its D2C ecommerce growth in an efficient and cost-effective way, RIPDNIP partnered with Global-e and integrated its advanced cross-border ecommerce solution.

With a proven track record of enabling hundreds of retailers and brands to grow their international businesses, Global-e’s comprehensive cross-border platform has allowed RIPNIP to provide online shoppers in over 200 markets worldwide with a fully branded, end-to-end localised experience from their existing webstore. This includes:

  • Localised messaging – Customisable pop-up message for key marketing messages such as free express delivery, easy returns and the guarantee of no extra fees upon delivery, supported in 30+ languages.
  • Local pricing in local currencies – Product pricing is set per market according to the merchant’s business strategy and is rounded according to local market convention. 100+ currencies are supported.
  • Multilingual one-step checkout page – Supported in 30+ languages, allowing shoppers to complete their purchase in their preferred language.
  • Guaranteed landed cost – Presenting customers with prices inclusive of taxes and duties, informing them that no additional costs will be added to their purchase or providing a final tax and duty calculation with options for prepayment at checkout – according to market best practice.
  • A wide variety of local and alternative payment options – More than 150 methods are supported including the most commonly used methods in each market such as online payment options and buy now-pay later.
  • Competitive shipping offering – Including express shipping at competitive rates and free standard shipping above a specified threshold.

Global-e’s dedicated Client Success Team works closely with RIPNDIP and provides best practice recommendations based on the brand’s trading performance as well as ongoing big-data analysis across the ecommerce industry per market, vertical and peer group. These recommendations allow RIPNDIP to optimise its global offering per market, quickly adjusting to customer demand and market changes, while supporting their international strategy, enabling the brand to increase sales and profitability and meet their KPIs.

Global-e’s dedicated Client Success Team works closely with RIPNDIP and provides best practice recommendations based on the brand’s trading performance as well as ongoing big-data analysis across the ecommerce industry per market, vertical and peer group.

The Results

Within less than a year of implementing Global-e’s cross-border ecommerce solution, RIPNDIP saw significant international online growth. International order numbers grew by 96% YoY and international revenue increased by 70% YoY. RIPNDIP has seen significant growth across its key international markets which include the UK, Australia, Canada, France and Germany, where the brand’s order numbers have grown tremendously.

In the UK where product prices now include all duties and taxes, guaranteeing shoppers no additional cost will be added to their purchase at checkout or upon delivery, RIPNDIP saw an impressive 178% YoY increase in conversion rate and 418% YoY increase in order numbers. 100% of the brand’s UK shoppers now pay in their local currency and 53% prefer to pay with an alternative payment option such as Klarna, Amazon Pay, Apple Pay and PayPal. In Germany, where 88% of the brand’s customers opt to pay with one of the multiple alternative payment methods that the brand now offers, conversion rate grew by 66% YoY and order numbers rose by 196% YoY. In Canada, where the brand can now present shoppers with pricing inclusive of all import fees and duties and charge the local tax at checkout, the conversion rate increase by 79% YoY and order numbers grew by 126% YoY. Over 99% of the brand’s Canadian customers now choose to pay in CAD.

 

Source: Google Analytics data, 2019-2020; Global-e data, 2021

 

 

"Global-e’s platform removes the complexities and many of the hazards that come with international trading, allowing us to grow our ecommerce business and in a cost-effective way. Not only do they have the technology, they have the knowledge and the experience. They work closely with us and provide us with all the support we need, including performance analysis, insights and recommendations, enabling us to further drive our global expansion and most importantly, provide our customers across the globe with a top-class shopping experience.”

Matt Pierce, Online Store Manager, RIPNDIP

About RIPNDIP

Popular skateboarding fashion brand RIPNDIP was founded in Florida in 2009 by Ryan O’Connor. The brand, known for its mascot Lord Nermal the cat and its playful approach to both streetwear and skateboarding, has become one of the hypebeast streetwear labels, with flagship stores in Los Angeles, Hong Kong and Tokyo. RIPNDIP sells its products to fans worldwide from over 1,000 stores as well as online.

Within less than a year of implementing Global-e’s end-to-end cross border ecommerce solution, RIPNDIP’s international online revenues grew by 70%

About RIPNDIP

Popular skateboarding fashion brand RIPNDIP was founded in Florida in 2009 by Ryan O’Connor. The brand, known for its mascot Lord Nermal the cat and its playful approach to both streetwear and skateboarding, has become one of the hypebeast streetwear labels, with flagship stores in Los Angeles, Hong Kong and Tokyo. RIPNDIP sells its products to fans worldwide from over 1,000 stores as well as online.

The Challenge

Cutting edge streetwear brand RIPNDIP has an extensive following across the world, with a strong and active social media presence and innovative marketing campaigns. The coveted brand had been selling globally online for many years and was looking for a solution that would enable it to take advantage of the growing international demand for its products and grow its D2C sales and worldwide customer base.

RIPNDIP was looking for a solution that would make selling to its international customers as simple as selling within the USA. This was crucial for the brand to continue to grow internationally while allowing the team to focus on product development, production and marketing. The brand was in search of a solution that would cover all of its cross-border ecommerce needs and would help it to streamline international operations and logistics without the need to invest in additional in-house resources.

RIPNDIP’s international online offering was not localised for shoppers outside of the United States. Browsing prices were only offered in USD, which meant that international shoppers were vulnerable to transaction fees as well as unknown conversion rates, while popular international payment methods were not available. RIPNDIP was unable to offer competitive shipping rates causing high international shipping fees. Furthermore, the brand had no solution for providing international customers with a calculation of the taxes and duties that they would be liable for, resulting in unexpected charges upon receiving their orders. Not only did this dampen the customer experience, but it also puts strain on the brand’s customer service team.

The brand required a trusted cross-border ecommerce partner with an advanced solution that would integrate easily with their ecommerce platform Shopify and would enable international customers to enjoy a seamless and optimised shopping experience from browsing to checkout and through to delivery.

The Solution

In order to enhance the shopping experience for its international clients and support its D2C ecommerce growth in an efficient and cost-effective way, RIPDNIP partnered with Global-e and integrated its advanced cross-border ecommerce solution.

With a proven track record of enabling hundreds of retailers and brands to grow their international businesses, Global-e’s comprehensive cross-border platform has allowed RIPNIP to provide online shoppers in over 200 markets worldwide with a fully branded, end-to-end localised experience from their existing webstore. This includes:

  • Localised messaging – Customisable pop-up message for key marketing messages such as free express delivery, easy returns and the guarantee of no extra fees upon delivery, supported in 30+ languages.
  • Local pricing in local currencies – Product pricing is set per market according to the merchant’s business strategy and is rounded according to local market convention. 100+ currencies are supported.
  • Multilingual one-step checkout page – Supported in 30+ languages, allowing shoppers to complete their purchase in their preferred language.
  • Guaranteed landed cost – Presenting customers with prices inclusive of taxes and duties, informing them that no additional costs will be added to their purchase or providing a final tax and duty calculation with options for prepayment at checkout – according to market best practice.
  • A wide variety of local and alternative payment options – More than 150 methods are supported including the most commonly used methods in each market such as online payment options and buy now-pay later.
  • Competitive shipping offering – Including express shipping at competitive rates and free standard shipping above a specified threshold.

Global-e’s dedicated Client Success Team works closely with RIPNDIP and provides best practice recommendations based on the brand’s trading performance as well as ongoing big-data analysis across the ecommerce industry per market, vertical and peer group. These recommendations allow RIPNDIP to optimise its global offering per market, quickly adjusting to customer demand and market changes, while supporting their international strategy, enabling the brand to increase sales and profitability and meet their KPIs.

Global-e’s dedicated Client Success Team works closely with RIPNDIP and provides best practice recommendations based on the brand’s trading performance as well as ongoing big-data analysis across the ecommerce industry per market, vertical and peer group.

"Global-e’s platform removes the complexities and many of the hazards that come with international trading, allowing us to grow our ecommerce business and in a cost-effective way. Not only do they have the technology, they have the knowledge and the experience. They work closely with us and provide us with all the support we need, including performance analysis, insights and recommendations, enabling us to further drive our global expansion and most importantly, provide our customers across the globe with a top-class shopping experience.”

Matt Pierce, Online Store Manager, RIPNDIP

The Results

Within less than a year of implementing Global-e’s cross-border ecommerce solution, RIPNDIP saw significant international online growth. International order numbers grew by 96% YoY and international revenue increased by 70% YoY. RIPNDIP has seen significant growth across its key international markets which include the UK, Australia, Canada, France and Germany, where the brand’s order numbers have grown tremendously.

In the UK where product prices now include all duties and taxes, guaranteeing shoppers no additional cost will be added to their purchase at checkout or upon delivery, RIPNDIP saw an impressive 178% YoY increase in conversion rate and 418% YoY increase in order numbers. 100% of the brand’s UK shoppers now pay in their local currency and 53% prefer to pay with an alternative payment option such as Klarna, Amazon Pay, Apple Pay and PayPal. In Germany, where 88% of the brand’s customers opt to pay with one of the multiple alternative payment methods that the brand now offers, conversion rate grew by 66% YoY and order numbers rose by 196% YoY. In Canada, where the brand can now present shoppers with pricing inclusive of all import fees and duties and charge the local tax at checkout, the conversion rate increase by 79% YoY and order numbers grew by 126% YoY. Over 99% of the brand’s Canadian customers now choose to pay in CAD.

 

Source: Google Analytics data, 2019-2020; Global-e data, 2021

 

 

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