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Womenswear brand, Virgos Lounge, grew its international online orders by 196%

Global-e’s Pro solution was exactly the solution we were looking for. Integrating it into our existing website was quick and painless. Localising our cross-border online offering has enabled us to provide our international customers with a great shopping experience and have accordingly converted more customers. The results we have seen have exceeded expectations and our sales continue to soar.

Adefioye Laniyan Operations Lead, Virgos Lounge

Virgos Lounge has experienced immediate and remarkable growth: within five months of integrating Global-e’s Pro solution, international revenues have increased by 115% and overseas conversion rates increased by 112%

The Challenge

Virgos Lounge, a London-based womenswear brand, had been selling its unique designs to customers worldwide. However, many common cross-border obstacles prevented the brand from capitalising on its international online traffic. Virgos Lounge was able to present prices and accept payments in only one currency – GBP. They also only supported a very limited range of payment methods (major credit cards and PayPal), only offered comparatively expensive international shipping rates, and were not able to provide shoppers with a guaranteed tax and duty calculations.

Virgos Lounge’s management came to the understanding that in order to grow international sales in current markets and enter new markets, they must offer international shoppers a seamless localised shopping experience. The brand looked for a cost-effective solution that would enable them to boost their revenues and scale their business without a long and costly set-up process or the need to allocate significant technical development and other logistical resources.

The Solution

Global-e Pro perfectly answered Virgos Lounge’s needs as it is the only end-to-end cross-border solution on the market designed to support emerging brands.

Through a lightweight, single integration, that required no technical development from Virgos Lounge, the brand was up and running with Pro in less than three weeks.

Virgos Lounge was immediately able to provide a seamless localised shopping experience to customers in more than 200 destinations worldwide, including:

  • Local currencies – enabling shoppers to browse and buy in their local currency. More than 95 currencies supported.
  • Local pricing – prices rounded in accordance with local market practices
  • A wide variety of supported payment methods – allowing shoppers to pay with their preferred method. More than 50 local and alternative payment methods supported.
  • Guaranteed calculation of all import duties and taxes – shoppers can opt to prepay at checkout
  • Localised welcome and checkout  in 21 languages
  • Multiple shipping options at attractive rates including worldwide free shipping above a certain threshold
  • Transparent and convenient returns portal

With all international orders dispatched through Global-e’s advanced merchant portal, and picked up from Virgos Lounge’s hub directly by DHL, international logistics have become as simple as domestic orders for the company. In addition, the advanced international fraud and currency fluctuation prevention that the Global-e Pro solution provides, has enabled the brand to safeguard both their business and its customers.

Owing to Global-e’s advanced technology and logistic capabilities, its vast experience working with leading retailers and its extensive local markets knowledge, Virgos Lounge is now able to expand their brand globally in a fast and seamless manner.

The Results

Since the launch of Global-e’s solution, Virgos Lounge has doubled its global reach – from selling to 17 countries, they have now actively sold to shoppers in more than 30 countries worldwide, with international sales skyrocketing.

Within only five months from implementing the Global-e Pro solution, Virgos Lounge’s international order numbers have grown by 196% and international conversion rates have increased by a remarkable 112%.

The company’s YoY revenues have risen by 115% with substantial growth in key markets:

 

With Global-e’s advanced localisation solution allowing Virgos Lounge to display prices in local currencies, 98% of the brand’s customers now choose to check out in their local currency. Allowing shoppers to pay in their preferred payment method is another critical component of the localised shopping experience – in Germany, for example, where open invoice is a very common payment method, 36% of the brand’s German shoppers opt to check out using Klarna. Similarly, in the Netherlands, iDeal and Klarna account for 70% of transactions and in Belgium MisterCash makes up 43% of purchases.

“With Global-e’s Pro solution we have seen a significant increase in our conversion rates, sales, and revenue right from the start. Offering our international shoppers a localised shopping experience has proven itself not only by the growing number of orders worldwide and by the marked increase in customer satisfaction, but has also been instrumental in encouraging returning customers in markets all over the world. Pro’s cross-border capabilities have allowed us to expand our brand globally and was the perfect solution for our growing business.”

Adefioye Laniyan, Operations Lead, Virgos Lounge

About Virgos Lounge

Virgos Lounge is a London-based womenswear brand established in 2008. The brand’s aesthetic is based on their love for vintage clothing, combining contemporary silhouettes, trends and colours with classic vintage styles to create unique statement pieces for the modern woman.

Virgos Lounge has experienced immediate and remarkable growth: within five months of integrating Global-e’s Pro solution, international revenues have increased by 115% and overseas conversion rates increased by 112%

About Virgos Lounge

Virgos Lounge is a London-based womenswear brand established in 2008. The brand’s aesthetic is based on their love for vintage clothing, combining contemporary silhouettes, trends and colours with classic vintage styles to create unique statement pieces for the modern woman.

The Challenge

Virgos Lounge, a London-based womenswear brand, had been selling its unique designs to customers worldwide. However, many common cross-border obstacles prevented the brand from capitalising on its international online traffic. Virgos Lounge was able to present prices and accept payments in only one currency – GBP. They also only supported a very limited range of payment methods (major credit cards and PayPal), only offered comparatively expensive international shipping rates, and were not able to provide shoppers with a guaranteed tax and duty calculations.

Virgos Lounge’s management came to the understanding that in order to grow international sales in current markets and enter new markets, they must offer international shoppers a seamless localised shopping experience. The brand looked for a cost-effective solution that would enable them to boost their revenues and scale their business without a long and costly set-up process or the need to allocate significant technical development and other logistical resources.

The Solution

Global-e Pro perfectly answered Virgos Lounge’s needs as it is the only end-to-end cross-border solution on the market designed to support emerging brands.

Through a lightweight, single integration, that required no technical development from Virgos Lounge, the brand was up and running with Pro in less than three weeks.

Virgos Lounge was immediately able to provide a seamless localised shopping experience to customers in more than 200 destinations worldwide, including:

  • Local currencies – enabling shoppers to browse and buy in their local currency. More than 95 currencies supported.
  • Local pricing – prices rounded in accordance with local market practices
  • A wide variety of supported payment methods – allowing shoppers to pay with their preferred method. More than 50 local and alternative payment methods supported.
  • Guaranteed calculation of all import duties and taxes – shoppers can opt to prepay at checkout
  • Localised welcome and checkout  in 21 languages
  • Multiple shipping options at attractive rates including worldwide free shipping above a certain threshold
  • Transparent and convenient returns portal

With all international orders dispatched through Global-e’s advanced merchant portal, and picked up from Virgos Lounge’s hub directly by DHL, international logistics have become as simple as domestic orders for the company. In addition, the advanced international fraud and currency fluctuation prevention that the Global-e Pro solution provides, has enabled the brand to safeguard both their business and its customers.

Owing to Global-e’s advanced technology and logistic capabilities, its vast experience working with leading retailers and its extensive local markets knowledge, Virgos Lounge is now able to expand their brand globally in a fast and seamless manner.

“With Global-e’s Pro solution we have seen a significant increase in our conversion rates, sales, and revenue right from the start. Offering our international shoppers a localised shopping experience has proven itself not only by the growing number of orders worldwide and by the marked increase in customer satisfaction, but has also been instrumental in encouraging returning customers in markets all over the world. Pro’s cross-border capabilities have allowed us to expand our brand globally and was the perfect solution for our growing business.”

Adefioye Laniyan, Operations Lead, Virgos Lounge

The Results

Since the launch of Global-e’s solution, Virgos Lounge has doubled its global reach – from selling to 17 countries, they have now actively sold to shoppers in more than 30 countries worldwide, with international sales skyrocketing.

Within only five months from implementing the Global-e Pro solution, Virgos Lounge’s international order numbers have grown by 196% and international conversion rates have increased by a remarkable 112%.

The company’s YoY revenues have risen by 115% with substantial growth in key markets:

 

With Global-e’s advanced localisation solution allowing Virgos Lounge to display prices in local currencies, 98% of the brand’s customers now choose to check out in their local currency. Allowing shoppers to pay in their preferred payment method is another critical component of the localised shopping experience – in Germany, for example, where open invoice is a very common payment method, 36% of the brand’s German shoppers opt to check out using Klarna. Similarly, in the Netherlands, iDeal and Klarna account for 70% of transactions and in Belgium MisterCash makes up 43% of purchases.

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