THE LATEST TARIFF UPDATES
Everything direct-to-consumer brands and retailers need to know about the evolving tariff situation
Last update: July 24, 2026
Topics covered
Note: We update this page as the changes occur. Be sure to check back for the latest information and developments. Review our timeline below to see a chronological overview of all tariff updates.
Tariffs on products imported into the USA
- Expiration of the Section 122 temporary import tariffs
The Section 122 temporary import tariff of 10% expired on July 24, 2026. - Implementation of Section 301 tariffs
The U.S. administration has imposed new tariffs of 10% or 12.5% on 60 countries (see tables below). These tariffs went into effect July 24, 2026, at 12:01 a.m. U.S. Eastern Standard Time and are imposed under Section 301 of the Trade Act of 1974. - Section 301 tariffs are determined by Country of Origin (COO)
As with the previous tariffs, Section 301 tariffs are determined based on the product’s Country of Origin (COO). - De minimis suspension continues
The suspension of the de minimis threshold is still in effect.
Changes in effect
A flat 10% Section 301 tariff is added to all products with the following COO:
| Country of Origin (COO) | Section 301 Tariff Increase | De minimis Threshold |
|---|---|---|
| Argentina, Bangladesh, Cambodia, Canada, Ecuador, El Salvador, the European Union*, Guatemala, Honduras, India, Indonesia, Jordan, Malaysia, Mexico, Pakistan, Sri Lanka, Taiwan*, Trinidad & Tobago, and the United Kingdom. | 10% | 0% |
* The Section 301 tariff establishes special treatment for products with COO European Union (EU) or Taiwan:
- For products with a General Duty Rate below 10%, the new tariff will be applied, bringing the total duty to 10%.
- For products with a General Duty Rate of 10% or higher, the tariff will remain unchanged.
A flat 12.5% Section 301 tariff is added to all products with the following COO:
| Country of Origin (COO) | Section 301 Tariff Increase | De minimis Threshold |
|---|---|---|
| Algeria, Angola, Australia, Bahamas, Bahrain, Chile, China, Colombia, Costa Rica, Dominican Republic, Egypt, Guyana, Hong Kong, Iraq, Israel, Japan**, Kazakhstan, Kuwait, Libya, Morocco, New Zealand, Nicaragua, Nigeria, Norway, Oman, Peru, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea**, Switzerland**, Thailand, Türkiye, UAE, Uruguay, Venezuela, and Vietnam. | 12.5% | 0% |
| Brazil*** | 25% | 0% |
** The Section 301 tariff establishes special treatment for products with COO Japan, South Korea, or Switzerland:
- For products with a General Duty Rate below 12.5%, the new tariff will be applied, bringing the total duty to 10%.
- For products with a General Duty Rate of 12.5% or higher, the tariff will remain unchanged.
*** On July 22, 2026, the U.S. Administration imposed a 25% tariff on products with COO Brazil imported into the United States.
Sources:
White House, February 20, 2026,
Fact Sheet: President Donald J. Trump Imposes a Temporary Import Duty to Address Fundamental International Payment Problems
White House, February 6, 2026,
United States-India Joint Statement
White House, November 4, 2025,
Executive Order: Modifying Reciprocal Tariff Rates Consistent with the Economic and Trade Arrangement Between The United States and The People’s Republic of China.
White House, November 1, 2025,
Fact Sheet: President Donald J. Trump Strikes Deal on Economic and Trade Relations with China
White House, September 4, 2025,
Executive Order: Implementing the United States – Japan Agreement
White House, August 11, 2025,
Executive Order: Further Modifying Reciprocal Tariff Rates to Reflect Ongoing Discussions with The People’s Republic of China
White House, August 6, 2025,
Executive Order: Addressing Threats to The United States by the Government of the Russian Federation
White House, July 31, 2025,
Executive Order: Amendment to Duties to Address the Flow of Illicit Drugs Across Our Northern Border
White House, July 31, 2025,
Executive Order: Further Modifying the Reciprocal Tariff Rates
White House, July 30, 2025,
Executive Order: Suspending Duty-Free De Minimis Treatment For All Countries
White House, July 30, 2025,
Fact Sheet: President Donald J. Trump Addresses Threats to the United States from the Government of Brazil
White House, May 12, 2025,
Executive Order: Modifying Reciprocal Tariff Rates to Reflect Discussions With The People’s Republic Of China
White House April 9, 2025,
Executive Order: Modifying Reciprocal Tariff Rates To Reflect Trading Partner Retaliation And Alignment
White House, February 3, 2025,
Progress on the Situation At Our Southern Border
Formal Entry Clearance
Shipments above $2500 are subject to formal entry clearance
The process requires:
- All relevant duties & taxes remitted
- Ultimate consignee Tax ID (Social Security Number) – collected by the shipping partner
- A Merchandise Processing Fee (MPF) charged by U.S. customs.
- Manufacturer Identification Details (MID), along with material composition details for any apparel items within the shipment.
Tariffs on products with COO USA imported into China
Changes in effect:
| Country of Origin (COO) | Total Tariff Increase | Additional details |
|---|---|---|
| USA | 10% | Until November 10, 2026. The current threshold for duties is 300 Chinese Yuan (approx. US$40) |
Tariffs on products with COO USA imported into Canada
Changes in effect:
| Country of Origin (COO) | Surtax | Additional details |
|---|---|---|
| USA | 25% | The Surtax is levied in addition to the relevant current duties and applies regardless of the shipment value. Shipments that are currently eligible for Canadian de minimis treatment will continue to be exempt from general duties and taxes; however, they are not exempt from the Surtax. Products that qualify for treatment under the CUSMA/USMCA agreement are exempt from the Surtax. |
Tariffs on products shipped into Mexico
| Country of Origin (COO_ | Total Tariff Increase | Additional Details |
|---|---|---|
| All countries except the United States and Canada* | 14.5% | The global tariff rate increased from 19% to 33.5% |
* No changes to the current tariff structure for products shipped from the United States or Canada.
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Tariff timeline: Changes in effect
A breakdown of the tariff changes impacting direct-to-consumer e-commerce
USA
For products sold into the USA
Section 301 tariffs of 10% or 12.5% imposed on 60 countries.
USA
For products sold into the USA from all countries
A 10% Temporary Import Surcharge, in effect for 150 days.
USA
For products sold into the USA
All country-specific tariffs (reciprocal measures) introduced by the U.S. administration under the IEEPA* are revoked.
*International Emergency Economic Powers Act
USA
For products with COO India sold into the USA
Tariff increase reduced to 18% (down from 50%).
USA
For products with COO China or Hong Kong sold into the USA
Tariff increase reduced to 20% for a period of one year.
Canada
For products with COO USA, sold into Canada
Canada removes the 25% Surtax implemented in March 2025 on products that qualify for treatment under the CUSMA/USMCA agreement.
USA
For products sold into the USA from all countries
The US$800 de minimis exemption has been suspended. Duties apply from US$0.
USA
For products with COO India, sold into the USA
A country-specific tariff increase of 25%, bringing the total tariff increase to 50%.
Mexico
For products shipped into Mexico from all countries except the United States or Canada:
The global import tariff rate increases from 19% to 33.5%.
No changes to the current tariff structure for products shipped from the United States or Canada.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
Tariff increases paused until November 10, 2025. A 30% tariff increase remains in effect.
China
For products with COO USA sold into China:
Tariff increases paused until November 10, 2025. A 10% tariff increase remains in effect.
USA
For products with country-specific COO sold into the USA:
Country-specific tariff increases rates on products above the US$800 de minimis threshold.
USA
For products with COO Brazil sold into the USA:
A country-specific tariff increase of 40% on products above the US$800 de minimis threshold, bringing the total tariff increase to 50%.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
Tariff increase reduced to 30%, for an initial period of 90 days.
China
For products with COO USA sold into China:
Tariff increase reduced to 10%, for an initial period of 90 days.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
The de minimis exemption for products with COO China, Hong Kong or Macau has ended. Duties apply from US$0.
Orders with mixed COO products will no longer enjoy the de minimis exemption.
USA
For all shipments into the USA, regardless of COO:
The value threshold for formal entry clearance on shipments into the U.S. has been adjusted to US$2,500.
China
For products with COO USA sold into China:
Additional increase, bringing total tariff increase to 125%
China
For products with COO USA sold into China:
A total 84% tariff increase. Goods shipped before April 10 and arriving by May 13, 2025, will be exempt from this tariff increase.
USA
For products with COO China, Hong Kong or Macau, sold into the USA:
A country-specific tariff increase of 125% on products above the US$800 de minimis threshold, bringing total tariff increase to 145%
For products with country-specific COO (excluding China, Hong Kong, Canada or Mexico) sold into the USA:
The country-specific tariff increases, on products with COO of specific countries announced on April 2nd and scheduled to take effect on April 9th, 2025, paused for 90 days. Products from any COO other than China, Hong Kong, Canada or Mexico, above the US$800 de minimis threshold, are subject to a 10% tariff increase.
USA
For products with any COO sold into the USA (excluding Canada and Mexico):
A 10% baseline tariff increase for products above the $800 de minimis threshold.
For products with any COO sold into the USA:
Any shipment valued above the US$800 de minimis threshold is now subject to formal entry clearance. This replaces the previous minimum for formal clearance, which was US$2500 for non-COO China or Hong Kong.
Canada
For products with COO USA sold into Canada:
The 25% Surtax introduced on March 4 expanded to additional products. To review the updated list of affected products, please click here.
USA
For products with COO Canada or Mexico sold into the USA:
A 25% tariff increase on products above the US$800 de minimis.
Any shipment with products COO Canada or Mexico valued above the US$800 de minimis threshold is subject to formal entry clearance.
For products with COO China, Hong Kong or Macau, sold into the USA:
A 10% additional tariff increase on products above the US$800 de minimis
Canada
For products with COO USA sold into Canada:
A 25% Surtax on products imported into Canada with a COO USA, regardless of the shipment value. Shipments that are currently eligible for de minimis treatment will continue to be exempt from general duties and taxes BUT will not be exempt from the 25% Surtax.
To review the list of affected products, please click here.
USA
For products with COO China, Hong Kong or Macau, sold into the USA
A 10% tariff increase on products above the US$800 de minimis.
Any shipment valued above the US$800 de minimis threshold is subject to formal entry clearance.
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