Global-ecommerce Calendar
Events
Calendar of Events
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In 2025, Australia's BTS spending was expected to reach AU$2.7 billion (approx. US$1.8 billion), up 5.9% from the previous year, with an average of AU$525 (approx. US$347) for BTS purchases. |
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A regulated sales period, where traders can sell their products at discounts under the label "Sale(s)" or "Solde(s)". This year's event runs from January 2,2026 till January 31 2026. |
2 events,In Belgium, retailers can only sell products under the name 'sales' twice a year (Winter and Summer sales). The dates are set each year and will run from January 3, 2026, till January 31, 2026. One of two official, regulated sales periods. The event runs for 6 to 8 weeks, and exact dates vary per region. In 2025, turnover was estimated at 4.9 Billion Euros, with an average spend of 138 Euros per person. |
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1 event,An important gift-giving holiday in Mexico, Italy, Spain and Latin American countries. |
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Winter Sales ‘Soldes d’Hiver’ is one of the only two times a year when French shops are legally allowed to discount items and use the word ‘Sale’ in their ads. In 2026, sales will run from January 7 to February 3, 2026; however, dates may vary slightly per region. |
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2 events,A period of sales governed by regulations. Beginning on the second Monday of January and concluding on the last day of February. 
Celebrated on the second Monday in January, Coming of Age Day marks the transition of Japanese youth to adulthood. Popular gifts include high-end accessories, briefcases, ball-point pens, jewelry, watches, and cosmetics. |
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1 event,Martin Luther King Day falls on the third Monday in January. In the weekend prior, retailers typically offer discounts on home goods, furniture, fashion, tech, fitness equipment and winter clearance items. |
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Republic Day celebrates the Constitution of India and is a period of sales promotions. In 2025, local e-commerce platforms reported a 36% YoY increase in orders compared to the previous year, with significant growth in the beauty, fashion, and footwear categories. |
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