Within only 3 months of partnering with Global-e and implementing its renewed shopping experience, Ryderwear saw a 48% increase in international conversion rates across all markets.
The brand has also seen impressive growth across its key markets. In Germany, for example, where international conversion rates rose by 86% YoY, 89% of shoppers now choose to pay with local and alternative payment options such as Apple Pay, Sofortuberweisung, Klarna Buy Now Pay Later, and PayPal.
In Canada, Ryderwear now presents pricing in Canadian Dollars, inclusive of all duties, with local sales tax shown and charged at checkout in a separate line, simulating a domestic shopping experience. Over 99% of shoppers choose to pay in Canadian Dollars, and conversion rates rose by 32% YoY within only 3 months.
Source: Google Analytics data, June 2022 – Sept 2022 vs. June 2021 – Sept 2021
By offering customers an optimal localised experience tailored to local market preferences, Ryderwear boosted conversion rates in additional international markets. In the Netherlands, for example, where conversion rates rose by 108%, 48% of shoppers choose to pay with iDEAL, a leading local alternative payment method.
Source: Google Analytics data, June 2022 – Sept 2022 vs. June 2021 – Sept 2021
