E-commerce Calendar

Hatsu-uri (First Sale)

Jan 1–3, 2027

Japan

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Hatsu-uri, the “first sale”, marks the first sale of goods at the beginning of the year.

Coming up next

Back to school (BTS)

New Year’s Day

Soldes d’hiver (Winter Sales)

Jan 2–30, 2027

Soldes d’hiver / Wintersolden (Winter Sales)

Jan 2–31, 2027