In the U.S., Mother’s Day drove strong online demand across key gifting categories in 2026. Ahead of the holiday, online sales of purses and handbags increased 37%, and jewelry 21% compared with earlier 2026 levels. Within jewelry, watches increased 80%, necklaces 51% and earrings 44%.
In Japan, 25% of consumers used online gifting services for Mother’s Day in 2026, an increase of 20.8% YoY.