The Results
Following the recommendations of Global-e’s digital marketing team, Iconic London decided to launch their international marketing activity in their English-speaking key international markets: Australia, Ireland, Canada and New Zealand.
Following the success of the campaigns in these markets and the impressive ROAS, Iconic made the decision to increase their international marketing budget and to extend their campaign into additional non-English speaking markets. Global-e identified France and Israel as markets with large growth potential and began to run campaigns for Iconic in these countries.
By launching a localized digital marketing campaign in these markets, Iconic London was able to raise brand awareness and drive sales in a cost-effective manner that enabled them to maximize the return on their investment.
Within the first eight months of launching their international digital marketing campaign with Global-e, Iconic London saw a 532% average return on total advertising spend (ROAS) across their six target markets.
Iconic London has seen large numbers of orders from the traffic driven by their international digital marketing campaign. Within the first eight months of the campaign launching, the advertisements generated 49% of the brand’s revenues across the targeted markets, with 53% of all Iconic’s sales in Australia attributed to the campaign.
