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How Pact Achieves Continuous Global Growth in a Rapidly Changing E-commerce Landscape

« At Pact, our mission has always been about moving the apparel industry toward something better — for people, for the planet, and for good — and we knew that shoppers around the world shared our values. What we needed was a way to reach them without building a global operation from scratch. Partnering with Global-e turned international e-commerce from an aspiration into one of our most powerful growth engines, scaling our international sales nearly twelvefold in just a few years.”

Drew Cook

President & CFO, Pact

Since Partnering with Global-e in 2021, Pact has seen remarkable,
sustained growth across markets worldwide:

~12x growth in international net sales from 2022 to 2025
+288% increase in the share of international sales out of total online sales
Year-on-year international sales growth every single year since launch

Join the Hundreds of Global Brands Who Trust Us With Their Business

Founded in 2009 in Colorado, Pact is one of the USA’s leading sustainable apparel brands, known for its certified organic cotton essentials and fairtrade manufacturing.
Pact partnered with Global-e in 2021, with international sales accounting for just 2.6% of the brand’s overall sales. Since then, the share of international sales has risen by 288%, with continuous year-on-year growth across international markets. International sales increased almost twelvefold from 2022 to 2025, despite increasingly complex trade conditions.

How Does Pact Drive Continued Growth Amid Shifting Trade Policies and Rising Operational Complexity?

A Best-in-Class Localized Experience

At the heart of Pact’s international success is a shopping experience that feels native to every market. Through Global-e’s platform, Pact offers shoppers across 200+ markets localized pricing in over 100 currencies, a guaranteed final cost of purchase with duties and taxes handled according to local market expectations, and over 150 local and alternative payment methods. Fully customizable per-market messaging, competitive market-specific shipping options and easy prepaid returns complete an end-to-end experience built to convert. For a brand whose identity is rooted in considered choices, the shopper journey has been central to building the international trust and loyalty that sustains long-term growth.

Data-Driven Optimization and Effortless Capability Expansion

Behind Pact’s consistent international growth is continuous, data-driven optimization, enabling the brand to stay agile, protect margins and drive growth as market conditions evolve. From pricing coefficients to shipping and duty propositions, Pact’s international propositions are continually refined per market to ensure the brand remains competitive and commercially efficient. The expert guidance of its dedicated Global-e Success Manager is central to this, turning insights from billions of interactions across the globe into concrete, data-backed recommendations.
Leveraging new capabilities added to Global-e’s platform, Pact has been able to continuously expand its international offering, introducing more shipping options and popular local payment methods, to further drive conversion without any additional integration effort or investments.

« We’re a lean team running a global business, and that’s only possible because Global-e operates as a true extension of Pact. In today’s dynamic global trade environment, the ability to act quickly and adapt is everything — and that’s exactly what our partnership with Global-e gives us. They work closely with us to navigate whatever comes our way, adapting our international operations and enabling us to continue growing globally without disruption. They handle the complexity and find the efficiencies, so we can stay focused on our brand, products and growth.”

Drew Cook

President & CFO, Pact

Cost Saving Mechanisms for Maximized Profitability

As global trade becomes ever more challenging, with rapid changes to import regulations and compliance requirements across markets, Global-e’s Merchant of Record solution has been critical to Pact’s ability to trade internationally — profitably and with confidence. As Merchant of Record (MoR), Global-e assumes full liability for international trade compliance — reducing tax and duty costs and removing this burden entirely from Pact’s lean internal team.
The MoR model also drives meaningful cost efficiencies across Pact’s international business. Through Global-e’s duty drawback capabilities the brand can reclaim duties and taxes paid on returned goods where applicable, generating cost savings that enable the brand to enhance its international e-commerce profitability.
Through Global-e’s advanced payments management, including multiple PSPs, automatic rerouting and sophisticated fraud prevention, the brand can maximize payment acceptance rates across markets — protecting revenues and enhancing the customer experience.

High-Intent International Traffic

Further accelerating its global growth, Pact is featured on Borderfree.com, Global-e’s demand generation platform, with millions of registered shoppers across the world who are actively seeking to discover new brands. With a guaranteed ROAS model, the highly cost-effective acquisition channel enables Pact to expand its global client base, without additional media investment. Within one year, the brand saw over $1.53M in direct and assisted sales generated through this platform.

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