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Within two months, specialised golf retailer Function18’s overall international sales grew by more than 30% YoY

“Global-e is enabling us to focus our efforts on marketing and shop management, as internal resources previously spent on fulfilment, legals, risk management, etc. have now dramatically reduced.”
Andy Edwards,

Managing Director

Function18 saw substantial and continuous international growth after partnering with Global-e:

  • Sales in locations outside the EU rose by over 50% YoY, within two months.
  • 80% YoY increase in the rate of returning international customers.
  • Two years after partnering with Global-e’s, Function18 had seen over 130% YoY growth in global sales.

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The Challenge

With strong competition from both domestic and international retailers, Function18, a specialist golf apparel retailer, found it hard to continue to maintain its previous years’ growth rate. In addition, it became increasingly costly to manage cross-border ecommerce operations due to the growing demands from international customers and increasing technological and operational barriers, such as local taxes and VAT, high shipping rates, returns management etc.

Function18’s management was looking for a cost-effective solution that would help boost its cross-border sales while simultaneously streamlining and simplifying international sales processes.

The Solution

To address Function18’s international growth challenges and maximise ROI from its global on-line operations, it decided to partner with Global-e, the leading provider of cross-border ecommerce solutions. Function18 was seeking a broad solution that could be adapted to its specific needs. Global-e’s comprehensive cross-border solution, paired with an agile and flexible approach, exceeded its expectations.

Features that were implemented on Function18’s website include:

  • Local pricing in local currencies with 100+ currencies supported
  • 150+ different payment methods ranging from major credit cards to local alternative payment methods
  • Tax and duty calculation and prepayment
  • Localised welcome message and checkout in 30+ languages
  • Attractive shipping services
“We are very pleased with our results — we hear great feedback from our customers and we are proud to give our shoppers all over the world an amazing experience.”
Andy Edwards,

Managing Director

The Results

Within two months of launch, Function18’s overall international sales grew by more than 30% while sales in locations outside the EU went up by more than 50%. Two years after implementing Global-e’s solution, Function18 had seen growth of more than 130% in its cross-border sales.

In 2017, Function18’s international year-over-year sales grew by more than 90% with an 80% increase in the rate of returning international customers.

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