Aeyde achieves 170% YoY growth in global e-commerce revenues

“Working with the Global-e team, we were able to set the best offering for each market in accordance with our overall business strategy. This has allowed us to achieve our ambitious KPIs while maintaining international profit margins. We are very pleased with the results we’ve seen so far.”

Simon Vanderheyden,

CFO

Since partnering with Global-e, the luxury footwear and accessories brand has experienced a substantial uplift in its international online business:

A 108% YoY increase in global online orders
In the United States, the brand’s largest market, online revenue surged by 319% YoY
In Switzerland, another key market, online revenue rose by 131% YoY

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The Challenge

Luxury footwear and accessories brand Aeyde has always been positioned in a global context. Starting as a digital-first, direct-to-consumer (DTC) brand, it was selling internationally to Europe, the USA, UAE and Canada. The brand, however, was unable to offer its international customers, mainly outside Europe, the same high-level shopping experience that its domestic customers enjoyed. This, in turn, prevented the brand from fully capitalising on its global growth potential.

Prices were presented online in EUR, and payments were also only accepted in EUR. As well as hindering the international shopping experience, global customers were also exposed to foreign transaction fees charged by their credit card companies. Payment options were also limited, with many popular alternative methods not offered.

Aeyde was unable to provide calculations or prepayment options for taxes and duties, which delayed international delivery times due to processing at customs, as well as exposing shoppers to unexpected fees upon delivery. The brand’s international shipping proposition was limited, with high shipping rates in some markets and express delivery not available in every active market. Aeyde was also unable to offer any pre-paid return options.

The luxury brand was looking for an advanced global e-commerce solution that would easily integrate with its Shopify e-commerce platform, allowing it to simply and cost-effectively overcome the barriers to selling internationally and increase DTC sales. Aeyde’s goals were to grow its sales in key international markets including the US, UK and Europe, as well as to expand its D2C presence into new markets.

The Solution

Aeyde understood that the challenges it faced with its international expansion would be most efficiently and effectively overcome by partnering with an experienced global e-commerce solution provider that could provide the brand with advanced technology as well as the knowledge and guidance to optimise its global e-commerce proposition. In order to grow its international D2C business, Aeyde chose to partner with Global-e, the world’s leading global e-commerce platform. The brand is now able to provide shoppers in over 200 destinations worldwide with a seamless and best-in-class localised shopping experience, including:

Localised marketing messaging – Customised per market, supported in >30 languages
Local pricing per market, displayed in local currency –
– Product pricing is set per market according to the brand’s global pricing strategy
– >100 currencies supported
Guaranteed landed cost – Tax and duty proposition is set per market, based on Global-e’s data-driven best-practice recommendations, with capabilities to offer:
– Guaranteed calculation and pre-payment option at checkout
– Including taxes and duties as part of the browsing pricing
Multiple shipping options – At attractive rates including free shipping on all orders
A wide variety of local and alternative payment methods –
– At checkout, shoppers are presented with the most popular payment methods in their country
– >150 payment methods supported including Buy Now Pay Later, mobile payments and local payment methods
Streamlined international payment fraud management –
– Optimised acceptance rates and zero fraud risk for the merchant
Transparent and easy returns process –
– Optimised to meet business strategy and remain competitive including free returns in key markets
– Dedicated customer-facing self-service returns portal
Best practices and local market insights –
– Dedicated Customer Success Manager
– Advanced peer group data models for ongoing optimisation
– Local growth strategy per market/region

“We understood that to fully capitalise on our international growth potential, we needed a partner that could provide us with a comprehensive solution, covering all aspects of international trading as well as providing us with guidance and support. Global-e enables us to integrate an end-to-end localised experience to our Shopify website and also provides us with continuous insights and analysis, guiding us to continually optimise our international offering and grow our global D2C business.”

Simon Vanderheyden,

CFO

The Results

Since partnering with Globlal-e, Aeyde has seen significant growth in its international DTC business. By localising its international propositions and tailoring its offering per market, including pricing strategies, tax and duty proposition and return policies, Aeyde has achieved an impressive 108% YoY increase in the number of international online orders. In turn, the brand has seen a remarkable 170% YoY increase in global D2C online revenues. Aeyde has also been able to accelerate its international customer base, doubling its number of active markets, from 36 to 73.

Through optimising the shopping experience, Aeyde has seen significant revenue growth across its key EU markets. EU shoppers now enjoy a wide variety of local and alternative payment methods, free shipping and convenient pre-paid returns.

Source: Company data; stats compare August 20, 2018- April 1, 2020, to August 20, 2020 – April 1, 2022

With Global-e, Aeyde was able to easily adapt its proposition to the UK market post-Brexit, maintaining a seamless experience despite all the regulatory changes. The brand is now able to present product prices inclusive of the local VAT, ensuring no unexpected charges at the checkout or upon delivery to preserve the pre-Brexit shopping experience. Despite the additional challenges that Brexit brought, Aeyde was able to achieve an increase of 52% YoY in revenues from the UK.

Since updating its proposition to the USA, the market has become Aeyde’s biggest international market, accounting for an incredible 30% of the brand’s entire global e-commerce. Shoppers in the USA enjoy free delivery and localised pricing in USD with sales tax displayed at the checkout in the way that local shoppers expect.

Source: Company data; stats compare August 20, 2018- April 1, 2020, to August 20, 2020 – April 1, 2022

Working closely with the Global-e Success Management team, Aeyde continues to optimise its international offering on an ongoing basis. The brand’s dedicated Success Manager provides regular performance analysis and best-practice recommendations based on big-data analysis per market and per vertical. This enables the brand to improve and further drive its growth.

Source: Company data; stats compare Q4 2019 vs. Q4 2020 vs. Q4 2021

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