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Cover streamlines its global e-commerce business with Global-e

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Japan-based entertainment powerhouse, COVER, operates multiple businesses, with a core focus on VTuber production. COVER supports 80 talents, some of whom have several million subscribers across the globe.

A central way fans connect with talents is by purchasing merchandise both before and after live events. The merchandising business makes up about 40% of the brand’s overall operations.

With growing worldwide demand for its products, COVER partnered with Global-e, the world’s leading platform to enable and accelerate global e-commerce. Through Global-e, the brand now enjoys streamlined global operations, hassle-free tax and duty compliance, and an optimized shipping proposition.

Hear how COVER leverages Global-e to bring
merchandise to fans worldwide

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