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The next-generation entertainment company drives global e-commerce expansion with Global-e

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Japan-based entertainment powerhouse COVER operates multiple businesses, with a core focus on VTuber production. Through its production agency, the company supports an extensive lineup of globally popular talents with millions of YouTube subscribers and highly engaged fan communities around the world.

As the talents’ global fan communities expanded, COVER saw growing demand for official merchandise across markets outside Japan, including the U.S., South Korea, Taiwan and Europe. With merchandise playing an important role in helping fans support and feel closer to their favorite talents, COVER wanted to make its products more accessible to fans worldwide while overcoming the complexities involved in trading online across borders.

To support this goal, COVER has partnered with Global-e. Through Global-e’s end-to-end solution, the company can offer fans around the world a seamless, best-in-class localized e-commerce experience. With Global-e handling duties and tax compliance, payments and international logistics, COVER can streamline its global e-commerce expansion and more effectively cater to growing international demand for its products.

Discover how COVER overcame global e-commerce complexities to serve fans worldwide

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