The Results
In just three months since partnering with Global-e, Hackett London has seen impressive results; conversion rates have increased by 77%, online international orders have also increased by 75%, and international revenues have increased by 97% (all YoY). Hackett London has also increased its global reach and is now actively selling to more than 70 international destinations.
As a luxury menswear brand, providing a guaranteed calculation of import duties and taxes and offering shoppers to prepay them at checkout has had a marked impact in international sales in many markets worldwide. 74% of Hackett’s global cross-border shoppers choose to prepay duties and taxes when offered, while in the USA for example, the rate is even higher at 82%.
In addition, supporting a wide variety of the most popular local and alternative payment methods in different markets has also had a positive effect on conversion rates. In the Netherlands, for example, 41% of Hackett’s shoppers choose to pay using iDeal, while in Belgium, 15% of shoppers choose to pay using Mistercash.
By localising the shopping experience and tailoring it to the unique characteristics of every local market, including offering competitively priced shipping rates, the brand has seen impressive results from its key international markets with very significant increases in order numbers and conversion rates YoY from these markets.
