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Price, wider variety, and better quality of products are the primary motivators driving online consumers to buy from international websites.
Consumers aged 16-24 named Instagram the leading social media platform driving their purchases. TikTok came in as a strong second. Interestingly, TikTok is also popular among shoppers aged 35-44 who reported buying from a brand after engaging with it on TikTok.
Consumers worldwide want to buy from brands directly. More shoppers are interested in purchasing directly from a brand’s website than from an online marketplace or local reseller.