THE GLOBAL-E
FRENCH CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Discover key insights into the behaviours and preferences of cross-border online shoppers in France.

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Why do French online consumers buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Product price is the main driver for buying cross-border.
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The impact of social media oncross-border online shoppers in France

How do French consumers use social media to discover and connect with brands outside their domestic market?

Social media is the leading channel among French consumers aged 16-34 to engage with a brand before making a purchase.
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Preferences of cross-border ecommerce shoppers in France

What products are popular, where do they buy them, and how do they prefer to purchase? 

The majority of online consumers in France, across all age groups, prefer to buy directly from a brand.
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Interested in a specific market?

Explore our country reports:

UAE
23.4241
53.8478
France
46.2276
2.2137
China
35.8617
104.1954
United Kingdom
51.7613
-0.50801
Australia
-26.05614
136.624
USA
38.9072
-77.0369

About the report

9000 ​cross-border online shoppers across 9 global markets

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