THE GLOBAL-E
UAE CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Discover key insights into the behaviors and preferences of cross-border online shoppers in the UAE.

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Why do online consumers in the UAE buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Cost, quality and variety are the leading reasons for cross-border shopping. However, among younger consumers (16-34), quality is the main driver with 48% of respondents reporting it as the reason they purchased online from a brand outside their market.
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The impact of social media on cross-border
online shoppers in the UAE

How do consumers in the UAE use social media to discover and connect with brands outside their domestic market?

54% of online shoppers purchased from an international brand after coming across it on social media. Instagram is the leading platform for engaging with brands across all age groups.
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UAE cross-border ecommerce shopper preferences

What products are popular, where do they buy them, and how do they prefer to purchase them? 

Direct from the brand is the preferred platform among UAE online shoppers; higher than the global rate of 58%.
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The USA is the leading market for cross-border ecommerce shopping among UAE consumers, followed by China and the UK.
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Interested in a specific market?

Explore our country reports:

UAE
23.4241
53.8478
France
46.2276
2.2137
China
35.8617
104.1954
United Kingdom
51.7613
-0.50801
Australia
-26.05614
136.624
USA
38.9072
-77.0369

About the report

9000 ​cross-border online shoppers across 9 global markets

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