THE GLOBAL-E
AUSTRALIAN CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Discover key insights into the behaviours and preferences of cross-border online shoppers in Australia.

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Why do online consumers in Australia buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Product price, wider variety, and competitive shipping costs are primary reasons online consumers in Australia buy outside their domestic market.
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The impact of social media on Australian cross-border online shoppers

How do consumers in Australia use social media to discover and connect with brands outside their domestic market

Social media is the second-leading channel for Australian consumers to discover international brands. While TikTok is in 3rd place among all respondents, it’s a very popular social media channel among Australian consumers aged 16-24. 53% of them said they engaged with a brand via this platform.
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Preferences of Australian cross-border ecommerce shoppers

What products are popular, where do they buy them, and how do they prefer to purchase? 

Most Australian online shoppers aged 25-34 prefer to purchase directly from a brand’s website rather than a local reseller or online marketplace.
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Interested in a specific market?

Explore our country reports:

UAE
23.4241
53.8478
France
46.2276
2.2137
China
35.8617
104.1954
United Kingdom
51.7613
-0.50801
Australia
-26.05614
136.624
USA
38.9072
-77.0369

About the report

9000 ​cross-border online shoppers across 9 global markets

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