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Product price, wider variety, and competitive shipping costs are primary reasons online consumers in Australia buy outside their domestic market.
Social media is the second-leading channel for Australian consumers to discover international brands. While TikTok is in 3rd place among all respondents, it’s a very popular social media channel among Australian consumers aged 16-24. 53% of them said they engaged with a brand via this platform.
Most Australian online shoppers aged 25-34 prefer to purchase directly from a brand’s website rather than a local reseller or online marketplace.