THE GLOBAL-E
CHINESE CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Discover key insights into the behaviors and preferences of cross-border online shoppers in China.

Why do Chinese online consumers buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Quality is the leading reason for cross-border shopping; 59% purchased from a brand outside their market because the item was of better quality than offered domestically.
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The impact of social media on Chinese cross-border
online shoppers

How do Chinese consumers use social media to discover and connect with brands outside their domestic market?

62% of respondents purchased from a brand outside their market after coming across it on social media. 97% of Chinese respondents aged 25-34 purchased from a brand because they engaged with it on social media.
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Preferences of Chinese cross-border ecommerce shoppers

What products are popular, where do they buy them, and how do they prefer to purchase them?

Most online consumers in China want to buy directly from a brand’s website vs. an international/local reseller or an online marketplace.
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