Open Positions

Senior Demand Generation Manager (B2B)

Borderfree & DTC Marketing
Israel, Petah Tikva

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with RevOps, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise clients.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, we’d love to meet you.

Responsibilities:

Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities.
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs.
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact.
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes.
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance.
Run a structured testing program across creative, targeting, landing pages, and nurture journeys.
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content.
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Requirements

5+ years of experience in B2B demand generation or B2B performance marketing.
Proven track record of owning pipeline targets and driving measurable improvements in funnel conversion and lead quality.
Strong hands-on experience with paid channels, including managing and scaling paid media budgets:
Google Ads and LinkedIn (a must)
Additional channels (e.g. Meta) – advantage
Strong experience with CRM and marketing automation platforms (HubSpot – advantage), including workflows, segmentation, and reporting.
Experience with ABM strategies and targeting enterprise, VP, and C-level audiences.
Experience working closely with content and design teams to create high-performing marketing assets (ads, landing pages, etc.).
English – native or very good level – a must.
Experience running global campaigns across multiple markets – advantage.
Strong analytical skills and a data-driven approach to experimentation and decision making.
High ownership and an everlasting hunger for growth and meeting business goals.
Loves learning, challenges, and problem-solving.