Senior Demand Generation Manager (B2B)

Global-e (Nasdaq: GLBE) is the world’s leading platform for global direct-to-consumer e-commerce, enabling brands and retailers to seamlessly sell worldwide, delivering localized experiences across markets. 

Trusted by some of the world’s most recognized brands including Adidas, Alo Yoga, Logitech, Hugo Boss, Marc Jacobs, and Victoria’s Secret, we operate on a massive global scale through dynamic teams across North America, EMEA, and APAC. 

Our technology-based end-to-end solution combines advanced localization capabilities, streamlined global operations and extensive big-data analytics, covering everything merchants need to scale worldwide. We’re a fast-moving, highly collaborative company where innovation, creativity, ownership, and impact are part of everyday work. 

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with RevOps, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise clients.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, we’d love to meet you.

Responsibilities:

• Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities.
• Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs.
• Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact.
• Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes.
• Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance.
• Run a structured testing program across creative, targeting, landing pages, and nurture journeys.
• Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content.
• Work with external agencies and vendors as needed to scale execution.
• Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.